Econsultancy’s Masterclasses are three-day intensive programmes offering you a deep dive into specific digital disciplines.
Through a combination of presentation, discussion and practical exercises, delegates get qualification level training without the need for long-term commitment.
Run as small classes, they offer plenty of opportunity to discuss and analyse areas of particular interest.
Who are they suited to?
Masterclasses are ideal for professional marketers with a good understanding of digital who are looking to develop a new skillset or benchmark and consolidate their learning in a particular discipline.
They are also ideal for teams embarking on a new project where it’s important everyone approaches the work with a thorough understanding.
Masterclass: Developing Positive Customer Experiences
From usability and design, to goals and metrics and useful tools, this course will give you a widened perspective of online customer experience and how you can generate conversions, engagement and repeat visitors.
Masterclass: Digital Measurement (Analytics and Optimisation)
Practical training in measurement frameworks, setting objectives, KPIs and metrics and implementing a successful analytics and optimisation strategy.
Masterclass: Integrated Analytics
Gain practical training in structuring and executing ongoing optimisation plans, integrating online and offline data and analysis, and an in-depth understanding of granular and predictive analytics.
Understand how CRM can benefit your business and gain the practical skills needed to implement and maintain a successful eCRM strategy.
- Are led by practitioner trainers
- Include access to resources to support the training
- Allow delegates to implement and evaluate what they’ve learnt through ‘homework’ and trainer feedback after training
- Lead to an Econsultancy certificate of completion
- Offer delegates the opportunity to ‘upgrade’ to an academic qualification where demand is high enough
For more information, contact our Training Team via our web form or call +44 (0)20 7269 1470.