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  &lt;p&gt;Never used &lt;a href="http://www.digg.com/"&gt;Digg&lt;/a&gt;? It&#8217;s easy and simple, as well as being a useful resource for good quality content (as determined by other readers).&lt;/p&gt;
  &lt;p&gt;Digg invites users to submit interesting news stories, videos and other articles, along with a comment and link to the source. Other users who like these articles can &#8216;Digg It&#8217;, and it is this popularity rating that elevates stories onto the Digg front page.&lt;/p&gt;
  &lt;p&gt;Some websites have been temporarily smited what&#8217;s commonly known as &lt;em&gt;&#8216;The Digg Effect&#8217;&lt;/em&gt;, where a front page story diverts a huge amount of traffic to the source, often putting unprepared websites out of action. Not that lots of referred traffic is normally a bad thing!&lt;/p&gt;
  &lt;p&gt;Digg has some great features. Check out the &#8216;add a comment&#8217; functionality, which works a little like Basecamp, very swish. Visit Digg Spy to hunt for breaking news, and to get a better&#160;idea of how the platform works. You can Digg stories and comments, and importantly, you can also negatively Digg them too (&#8216;This Is Lame&#8217;).&lt;/p&gt;
  &lt;p&gt;Of course there are the dissenters, who say that elevating a story to the front page is purely down to popularity, and as such the system can be compromised. But Digg relies on &#8216;the wisdom of crowds&#8217;, in the same way Wikipedia does, and as such it does seem to work. Perhaps there's a risk that this wisdom will be diluted as Digg becomes less niche.&lt;/p&gt;
  &lt;p&gt;There are various measures to prevent abuse, including &#8211; it appears &#8211; IP-based tracking, as E-consultancy found out a few weeks ago when a handful of us naturally voted on a SearchEngineWatch article that pointed back to E-consultancy. Bans all round as a result, very harsh!&lt;/p&gt;
  &lt;p&gt;But we remain big fans of Digg. You&#8217;ll see at the bottom of this article that we&#8217;ve inserted three links, including &#8216;Digg This&#8217;. In future, we may see more of these links on consumer-orientated news websites, as Digg expands. &lt;/p&gt;
  &lt;p&gt;The world is Digg&#8217;s oyster, the opportunities huge. Cue the &lt;em&gt;&#8220;Kevin Rose is a sell out&#8221;&lt;/em&gt; t-shirts from the blogosphere&#8217;s more savage cynics... and with that in mind, coupled with the threat to the existing news aggregators, I've got&#160;Yahoo! at the top of the list of potential Digg acquirers.&lt;/p&gt;
  &lt;p&gt;
    &lt;a href="http://www.micropersuasion.com/2006/06/digg_to_move_in.html"&gt;Steve Rubel has a little more here&lt;/a&gt;.&lt;/p&gt;
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  &lt;Paragraph&gt;Never used &lt;Link URL="http://www.digg.com/" Window="New"&gt;Digg&lt;/Link&gt;? It&#8217;s easy and simple, as well as being a useful resource for good quality content (as determined by other readers).&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Digg invites users to submit interesting news stories, videos and other articles, along with a comment and link to the source. Other users who like these articles can &#8216;Digg It&#8217;, and it is this popularity rating that elevates stories onto the Digg front page.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Some websites have been temporarily smited what&#8217;s commonly known as &lt;Quote&gt;&#8216;The Digg Effect&#8217;&lt;/Quote&gt;, where a front page story diverts a huge amount of traffic to the source, often putting unprepared websites out of action. Not that lots of referred traffic is normally a bad thing!&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Digg has some great features. Check out the &#8216;add a comment&#8217; functionality, which works a little like Basecamp, very swish. Visit Digg Spy to hunt for breaking news, and to get a better&#160;idea of how the platform works. You can Digg stories and comments, and importantly, you can also negatively Digg them too (&#8216;This Is Lame&#8217;).&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Of course there are the dissenters, who say that elevating a story to the front page is purely down to popularity, and as such the system can be compromised. But Digg relies on &#8216;the wisdom of crowds&#8217;, in the same way Wikipedia does, and as such it does seem to work. Perhaps there's a risk that this wisdom will be diluted as Digg becomes less niche.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;There are various measures to prevent abuse, including &#8211; it appears &#8211; IP-based tracking, as E-consultancy found out a few weeks ago when a handful of us naturally voted on a SearchEngineWatch article that pointed back to E-consultancy. Bans all round as a result, very harsh!&lt;/Paragraph&gt;
  &lt;Paragraph&gt;But we remain big fans of Digg. You&#8217;ll see at the bottom of this article that we&#8217;ve inserted three links, including &#8216;Digg This&#8217;. In future, we may see more of these links on consumer-orientated news websites, as Digg expands. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The world is Digg&#8217;s oyster, the opportunities huge. Cue the &lt;Quote&gt;&#8220;Kevin Rose is a sell out&#8221;&lt;/Quote&gt; t-shirts from the blogosphere&#8217;s more savage cynics... and with that in mind, coupled with the threat to the existing news aggregators, I've got&#160;Yahoo! at the top of the list of potential Digg acquirers.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Link URL="http://www.micropersuasion.com/2006/06/digg_to_move_in.html" Window="New"&gt;Steve Rubel has a little more here&lt;/Link&gt;.&lt;/Paragraph&gt;
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  <created-at type="datetime">2006-06-12T13:50:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Digg.com founder Kevin Rose has unveiled plans to expand the social news aggregator into other vertical sectors, such as politics and entertainment.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;Kevin explained to attendees at a recent eBay Developer&#8217;s Conference a big redesign is in the offing, which will allow Team Digg to broaden the scope of the website beyond technology. Watch out Yahoo! News&#8230;&lt;/p&gt;
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    &lt;Emphasis&gt;Digg.com founder Kevin Rose has unveiled plans to expand the social news aggregator into other vertical sectors, such as politics and entertainment.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Kevin explained to attendees at a recent eBay Developer&#8217;s Conference a big redesign is in the offing, which will allow Team Digg to broaden the scope of the website beyond technology. Watch out Yahoo! News&#8230;&lt;/Paragraph&gt;
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  <published-at type="datetime">2006-06-12T13:50:00+01:00</published-at>
  <slug>digg-com-to-broaden-scope-redesign-in-the-works</slug>
  <tweetbacks-updated-at type="datetime">2009-04-29T21:26:25+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-04-29T21:26:25+01:00</updated-at>
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