7526 0 3 econsultancy_xml It's a pastiche of the <a href="http://www.bravia-advert.com/">cult original</a> for the Tango soft drink, formerly famous for passing the "you've been Tango'd" catchphrase into the lexicon of a generation of slap-happy schoolkids. Yet, from the look of a Swansea North Residents' Association website, locals at the site of the shoot are <a href="http://www.swansea-res.org.uk/property.html">furious</a> at the damage caused by Tango's raging tide of fruit, including smashed windows, leftover fruit slush and several <a href="http://www.swansea-res.org.uk/video_04.html">gnome decapitations</a>.<br /><br />Except they're not. What, at first glance, appears to be a convincing version of an amateurish local community website in fact sits on <a href="http://www.dnsstuff.com/tools/whois.ch?ip=swansea-res.org.uk">a domain registered by the award-winning CHI Advertising</a>. That may account for why the ad is all over YouTube as well - a cracking viral concept that blends elements of parody and reality into something memorable. I think I've been Tango'd.<br /><br />(via <a href="http://benmetcalfe.com/blog/index.php/2006/06/16/the-british-take-on-the-sony-braviasan-francisco-advert/">Ben</a>) <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">It's a pastiche of the <Link URL="http://www.bravia-advert.com/" Window="New">cult original</Link> for the Tango soft drink, formerly famous for passing the "you've been Tango'd" catchphrase into the lexicon of a generation of slap-happy schoolkids. Yet, from the look of a Swansea North Residents' Association website, locals at the site of the shoot are <Link URL="http://www.swansea-res.org.uk/property.html" Window="New">furious</Link> at the damage caused by Tango's raging tide of fruit, including smashed windows, leftover fruit slush and several <Link URL="http://www.swansea-res.org.uk/video_04.html" Window="New">gnome decapitations</Link>.<LineBreak /><LineBreak />Except they're not. What, at first glance, appears to be a convincing version of an amateurish local community website in fact sits on <Link URL="http://www.dnsstuff.com/tools/whois.ch?ip=swansea-res.org.uk" Window="New">a domain registered by the award-winning CHI Advertising</Link>. That may account for why the ad is all over YouTube as well - a cracking viral concept that blends elements of parody and reality into something memorable. I think I've been Tango'd.<LineBreak /><LineBreak />(via <Link URL="http://benmetcalfe.com/blog/index.php/2006/06/16/the-british-take-on-the-sony-braviasan-francisco-advert/" Window="New">Ben</Link>)</FormattedContent> 2006-06-20T12:52:00+01:00 0 1 econsultancy_xml <strong>Ben Metcalfe reports British TV channels are now showing a Welsh spoof of the increasingly-infamous Sony Bravia commercial.</strong> <br /> <br />For the sunny slopes of San Francisco and an avalanche of bouncing balls, swap with the hills of Swansea and a cascading torrent of fruit, complete with that beautifully sleep-inducing Jose Gonzalez backing track. <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>Ben Metcalfe reports British TV channels are now showing a Welsh spoof of the increasingly-infamous Sony Bravia commercial.</Emphasis> <LineBreak /> <LineBreak />For the sunny slopes of San Francisco and an avalanche of bouncing balls, swap with the hills of Swansea and a cascading torrent of fruit, complete with that beautifully sleep-inducing Jose Gonzalez backing track.</FormattedContent> false 25 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 361262 You know when you've been viralled false 2006-06-22T11:19:00+01:00 you-know-when-you-ve-been-viralled 2009-04-30T03:19:14+01:00 2009-10-13T08:29:21+01:00 397