27054 1 3 econsultancy_xml <p> <strong>Gawker Media</strong> launched four years ago, when it was far from cool or sensible to start up a consumer-focused web publishing business. Online advertising back then was something of a joke, but gradually marketers have been spending more on display ads and sponsorships, and Gawker Media has profited from that. </p> <p>But now we're in 2006 and <a href="http://www.nickdenton.org/002192.html#2192">Nick reckons there are five key reasons why he’s been forced into a strategic rethink</a>. </p> <p>The two blogs being sold are <a href="http://sploid.com/">Sploid</a> (<em>a tabloid-style news site</em>) and <a href="http://www.screenhead.com/">Screenhead</a> (<em>a BoingBoing-esque world-of-the-weird site</em>). You can get in touch with <a href="mailto:gaby@gawker.com.">Gaby Darbyshire</a> if you want more information on the bidding process.</p> <p>What does this mean for blog networks? If Gawker is downsizing, then can we assume that AOL paid too much for <a href="http://www.weblogsinc.com/">Weblogs Inc</a>?</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Gawker Media</Emphasis> launched four years ago, when it was far from cool or sensible to start up a consumer-focused web publishing business. Online advertising back then was something of a joke, but gradually marketers have been spending more on display ads and sponsorships, and Gawker Media has profited from that. </Paragraph> <Paragraph>But now we're in 2006 and <Link URL="http://www.nickdenton.org/002192.html#2192" Window="New">Nick reckons there are five key reasons why he’s been forced into a strategic rethink</Link>. </Paragraph> <Paragraph>The two blogs being sold are <Link URL="http://sploid.com/" Window="New">Sploid</Link> (<Quote>a tabloid-style news site</Quote>) and <Link URL="http://www.screenhead.com/" Window="New">Screenhead</Link> (<Quote>a BoingBoing-esque world-of-the-weird site</Quote>). You can get in touch with <Link URL="mailto:gaby@gawker.com." Window="New">Gaby Darbyshire</Link> if you want more information on the bidding process.</Paragraph> <Paragraph>What does this mean for blog networks? If Gawker is downsizing, then can we assume that AOL paid too much for <Link URL="http://www.weblogsinc.com/" Window="New">Weblogs Inc</Link>?</Paragraph> </FormattedContent> 2006-07-03T14:00:00+01:00 0 1 econsultancy_xml <p> <strong>Nick Denton is hunkering down, it seems. The Daddy of Gawker Media is reducing headcount and offloading two blogs, having determined that <em>“it is time for a perversely countercyclical move”</em>.</strong> </p> <p>What does he mean by that? He means it is getting harder to make money from blogging, which was never especially easy in the first place.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Nick Denton is hunkering down, it seems. The Daddy of Gawker Media is reducing headcount and offloading two blogs, having determined that <Quote>“it is time for a perversely countercyclical move”</Quote>.</Emphasis> </Paragraph> <Paragraph>What does he mean by that? He means it is getting harder to make money from blogging, which was never especially easy in the first place.</Paragraph> </FormattedContent> false 48 361316 Nick Denton's Gawker Media sheds staff, awaits reversal false 2006-07-03T14:00:00+01:00 nick-denton-s-gawker-media-sheds-staff-awaits-reversal 2009-04-28T22:30:08+01:00 2009-04-28T22:30:08+01:00 349