6683 0 3 econsultancy_xml <p>The 250-year old company is installing a new marketing team, and hopes to use the web to increase its international earnings.</p> <p>To be launched in the autumn, the site will be supported by an improved distribution platform and include features such as interactive games.</p> <p> <em>“We feel the web is a massive opportunity for us, particularly on the international side so we are ensuring that we can deliver products anywhere in the world,”</em> said chief executive Nick Mather. </p> <p> <em>“The website will be relaunched in the autumn, to make sure we reflect the brand values of Hamleys online.”</em> </p> <p>Owned by Icelandic investment group Baugur, Hamleys reported a loss of £3.6 million in the year to March 2005.</p> <p>Following an operational review, it has announced plans to open several new stores in growth markets, including India, China and the Middle East.</p> <p> <a href="http://www.hamleys.com">www.hamleys.com</a> <br /> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The 250-year old company is installing a new marketing team, and hopes to use the web to increase its international earnings.</Paragraph> <Paragraph>To be launched in the autumn, the site will be supported by an improved distribution platform and include features such as interactive games.</Paragraph> <Paragraph> <Quote>“We feel the web is a massive opportunity for us, particularly on the international side so we are ensuring that we can deliver products anywhere in the world,”</Quote> said chief executive Nick Mather. </Paragraph> <Paragraph> <Quote>“The website will be relaunched in the autumn, to make sure we reflect the brand values of Hamleys online.”</Quote> </Paragraph> <Paragraph>Owned by Icelandic investment group Baugur, Hamleys reported a loss of £3.6 million in the year to March 2005.</Paragraph> <Paragraph>Following an operational review, it has announced plans to open several new stores in growth markets, including India, China and the Middle East.</Paragraph> <Paragraph> <Link URL="http://www.hamleys.com" Window="New">www.hamleys.com</Link> <LineBreak /> </Paragraph> </FormattedContent> 2006-07-12T13:48:00+01:00 0 1 econsultancy_xml <p> <strong>London toy seller Hamleys is planning to relaunch its website later this year, as part of a new strategy to focus more on the internet.</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>London toy seller Hamleys is planning to relaunch its website later this year, as part of a new strategy to focus more on the internet.</Emphasis> </Paragraph> </FormattedContent> false 70 361363 Hamleys to launch new website false 2006-07-12T13:49:00+01:00 hamleys-to-launch-new-website 2009-04-29T20:10:27+01:00 2009-04-29T20:10:27+01:00 322