6683

econsultancy_xml

The research, based on data from 1,300 online marketers, said average click-fraud rates had risen to 14.1% in the second quarter, up from 13.7% in the first three months of the year. Highly priced search terms (classified by the firm as those costing more than US$2 per click) were unsurprisingly targeted more than others, with an average fraud rate of 20.2%. Click Forensics said the greatest percentage of click fraud, more than 88%, originated within the United States and Canada. Outside North America, the greatest amount came from within India, which saw a 26% increase in the second quarter. The firm also found that tier one search engines such as Google had the lowest click-fraud rate, although its average fraud rate of 12.8% increased from 12.1% in the previous quarter. Tier two and tier three search providers had higher rates (20.3% and 27.1% respectively) but these had fallen from 21.3% and 29.8%in the three months. The statistics come at a time when click fraud is coming under the spotlight as firms focus the returns they are getting from pay per click ads. Market research firm <a href="http://www.outsellinc.com/">Outsell</a> recently estimated that click fraud cost advertisers US$800 million last year.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The research, based on data from 1,300 online marketers, said average click-fraud rates had risen to 14.1% in the second quarter, up from 13.7% in the first three months of the year. </Paragraph> <Paragraph>Highly priced search terms (<Quote>classified by the firm as those costing more than US$2 per click</Quote>) were unsurprisingly targeted more than others, with an average fraud rate of 20.2%. </Paragraph> <Paragraph>Click Forensics said <Emphasis>the greatest percentage of click fraud, more than 88%, originated within the United States and Canada</Emphasis>. </Paragraph> <Paragraph>Outside North America, the greatest amount came from within India, which saw a 26% increase in the second quarter. </Paragraph> <Paragraph>The firm also found that tier one search engines such as <Emphasis>Google had the lowest click-fraud rate</Emphasis>, although its average fraud rate of 12.8% increased from 12.1% in the previous quarter. </Paragraph> <Paragraph>Tier two and tier three search providers had higher rates (20.3% and 27.1% respectively) but these had fallen from 21.3% and 29.8%in the three months. </Paragraph> <Paragraph>The statistics come at a time when click fraud is coming under the spotlight as firms focus the returns they are getting from pay per click ads.</Paragraph> <Paragraph>Market research firm <Link URL="http://www.outsellinc.com/" Window="New">Outsell</Link> recently estimated that click fraud cost advertisers US$800 million last year. </Paragraph> </FormattedContent>

2006-07-18T11:36:00+01:00

econsultancy_xml

Click fraud remains a growing problem for search engines and online advertisers, according to a study by US-based consultancy Click Forensics.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Click fraud remains a growing problem for search engines and online advertisers, according to a study by US-based consultancy Click Forensics.</Emphasis> </Paragraph> </FormattedContent>

false 89

For more information about paid search marketing, read our <a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a>, and our separate buyer's guides for <a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a> and for <a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a>.

361388

Click fraud on the rise, according to Click Forensics study false

2006-07-18T11:57:00+01:00

click-fraud-on-the-rise-according-to-click-forensics-study

2009-04-28T22:30:49+01:00

2009-10-13T08:31:32+01:00

364