<?xml version="1.0" encoding="UTF-8"?>
<blog-post>
  <author-id type="integer">6683</author-id>
  <blog-comments-count type="integer">0</blog-comments-count>
  <blog-post-status-id type="integer">3</blog-post-status-id>
  <body-format>econsultancy_xml</body-format>
  <body-formatted>
  &lt;p&gt;It says it can improve conversion rates for etailers, in return for fees based on the number of times shoppers click on the reviews.&lt;/p&gt;
  &lt;p&gt;
    &lt;a href="http://www.reevoo.com"&gt;Reevoo&lt;/a&gt; CEO Richard Anson, who we &lt;a href="/blog/610-interview-with-reevoo-ceo-richard-anson"&gt;interviewed in January&lt;/a&gt;, said:&#160; &lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;&#8220;The relationship between retailers and their customers is changing and savvy retailers, like &lt;a href="http://www.woolworths.co.uk"&gt;Woolworths&lt;/a&gt;, are reacting to this trend by recognising the business value of publishing consumer reviews on their website. &lt;/em&gt;
    &lt;/p&gt;
    &lt;p&gt;
      &lt;em&gt;&#8220;A focus on genuine reviews from confirmed customers is also essential in an online environment where trust is increasingly difficult to gain and maintain.&#8221;&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;He added that the deal would take the form of a six-month trial.&lt;/p&gt;
</body-formatted>
  <body-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;It says it can improve conversion rates for etailers, in return for fees based on the number of times shoppers click on the reviews.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Link URL="http://www.reevoo.com" Window="New"&gt;Reevoo&lt;/Link&gt; CEO Richard Anson, who we &lt;Link URL="/blog/610-interview-with-reevoo-ceo-richard-anson" Window="New"&gt;interviewed in January&lt;/Link&gt;, said:&#160; &lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;&#8220;The relationship between retailers and their customers is changing and savvy retailers, like &lt;Link URL="http://www.woolworths.co.uk" Window="New"&gt;Woolworths&lt;/Link&gt;, are reacting to this trend by recognising the business value of publishing consumer reviews on their website. &lt;/Quote&gt;
    &lt;/Paragraph&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;&#8220;A focus on genuine reviews from confirmed customers is also essential in an online environment where trust is increasingly difficult to gain and maintain.&#8221;&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;He added that the deal would take the form of a six-month trial.&lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</body-unformatted>
  <created-at type="datetime">2007-04-02T15:49:00+01:00</created-at>
  <enabled-blog-comments-count type="integer">0</enabled-blog-comments-count>
  <expertise-level-id type="integer">1</expertise-level-id>
  <extract-format>econsultancy_xml</extract-format>
  <extract-formatted>
  &lt;p&gt;
    &lt;strong&gt;Customer review provider Reevoo has landed a contract with Woolworths in its first move outside the consumer electronics sector.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;Reevoo will help source and publish&#160;independent customer reviews of Woolworths.co.uk products, including toys, household appliances, mobile phones, music, video and games.&lt;/p&gt;
</extract-formatted>
  <extract-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Customer review provider Reevoo has landed a contract with Woolworths in its first move outside the consumer electronics sector.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Reevoo will help source and publish&#160;independent customer reviews of Woolworths.co.uk products, including toys, household appliances, mobile phones, music, video and games.&lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</extract-unformatted>
  <featured type="boolean">false</featured>
  <id type="integer">1014</id>
  <learn-more-formatted>&lt;p&gt;Download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009"&gt;Online Customer Service Buyer's Guide&lt;/a&gt;&lt;/strong&gt; which is aimed at organisations who are investigating the online customer service (OCS) market.The technology offered by vendors in this guide ranges from email management solutions and intelligent FAQs, through to virtual interactive assistants, live chat or instant messaging features and online survey or feedback tools.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009"&gt;Online Customer Service Buyer's Guide&lt;/a&gt;&lt;/strong&gt; which is aimed at organisations who are investigating the online customer service (OCS) market.The technology offered by vendors in this guide ranges from email management solutions and intelligent FAQs, through to virtual interactive assistants, live chat or instant messaging features and online survey or feedback tools.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">363007</legacy-article-id>
  <name>Woolies recruits Reevoo for customer reviews</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-04-02T15:49:00+01:00</published-at>
  <slug>woolies-recruits-reevoo-for-customer-reviews</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T22:46:11+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T08:58:02+01:00</updated-at>
  <views-count type="integer">249</views-count>
</blog-post>
