4472 0 3 econsultancy_xml <p>The 12-page report, available to registered users, has a summary of our recent roundtable discussion on this topic plus information about market trends, statistics and useful resources.</p> <p>Katy Howell of <a href="http://www.immediatefuture.co.uk/">immediate future</a> gave a useful overview of where we are with Online PR in 2007 which is summarised in an insightful diagram.</p> <p>There was also a debate about the similarities and differences between Online PR and Search Engine Optimisation. </p> <p>Those who are interested in the crossover between these marketing disciplines should also read an excellent <a href="/blog/925-why-online-pr-and-seo-go-hand-in-hand">blog post</a> by Ken McGaffin of <a href="http://www.wordtracker.com/">Wordtracker.com</a>.</p> <p>Topics discussed at our roundtable included:</p> <ul> <li>What is Online PR? </li> <li>Which department or agency should own Online PR? </li> <li>SEO and Online PR </li> <li>Importance of bloggers </li> <li>Affiliates and Online PR </li> <li>Brands and Forums </li> </ul> <p>It is clear that there are still plenty of organisations struggling to grasp how Online PR fits into the bigger picture. One of the reasons for this (discussed <a href="http://econsultancy.com/reports/online-pr-briefing-april-2007">in the briefing</a>) is that is hard to know where this sits (i.e. what department or agency should own it).  </p> <p>Is it part of online marketing or is it something which traditional PR agencies should be doing as part of their job?</p> <p>Part of the issue seems to be that Online PR covers a range of areas from "defensive" reputation monitoring to proactive attempts to drive website traffic which can deliver a clear ROI.</p> <p>There is plenty more about this in the briefing ...</p> <p> <strong> <em>We have also produced recent market briefings on </em> </strong> <a href="http://econsultancy.com/reports/search-engine-optimisation-briefing-february-2007"> <strong> <em>Search Engine Optimisation</em> </strong> </a> <strong> <em>and </em> </strong> <a href="http://econsultancy.com/reports/paid-search-briefing-march-2007"> <strong> <em>Paid Search</em> </strong> </a> <strong> <em>.</em> </strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The 12-page report, available to registered users, has a summary of our recent roundtable discussion on this topic plus information about market trends, statistics and useful resources.</Paragraph> <Paragraph>Katy Howell of <Link URL="http://www.immediatefuture.co.uk/" Window="New">immediate future</Link> gave a useful overview of where we are with Online PR in 2007 which is summarised in an insightful diagram.</Paragraph> <Paragraph>There was also a debate about the similarities and differences between Online PR and Search Engine Optimisation. </Paragraph> <Paragraph>Those who are interested in the crossover between these marketing disciplines should also read an excellent <Link URL="/blog/925-why-online-pr-and-seo-go-hand-in-hand" Window="New">blog post</Link> by Ken McGaffin of <Link URL="http://www.wordtracker.com/" Window="New">Wordtracker.com</Link>.</Paragraph> <Paragraph>Topics discussed at our roundtable included:</Paragraph> <List Type="Disc"> <ListItem>What is Online PR? </ListItem> <ListItem>Which department or agency should own Online PR? </ListItem> <ListItem>SEO and Online PR </ListItem> <ListItem>Importance of bloggers </ListItem> <ListItem>Affiliates and Online PR </ListItem> <ListItem>Brands and Forums </ListItem> </List> <Paragraph>It is clear that there are still plenty of organisations struggling to grasp how Online PR fits into the bigger picture. One of the reasons for this (discussed <Link URL="http://econsultancy.com/reports/online-pr-briefing-april-2007" Window="New">in the briefing</Link>) is that is hard to know where this sits (i.e. what department or agency should own it).  </Paragraph> <Paragraph>Is it part of online marketing or is it something which traditional PR agencies should be doing as part of their job?</Paragraph> <Paragraph>Part of the issue seems to be that Online PR covers a range of areas from "defensive" reputation monitoring to proactive attempts to drive website traffic which can deliver a clear ROI.</Paragraph> <Paragraph>There is plenty more about this in the briefing ...</Paragraph> <Paragraph> <Emphasis> <Quote>We have also produced recent market briefings on </Quote> </Emphasis> <Link URL="http://econsultancy.com/reports/search-engine-optimisation-briefing-february-2007" Window="New"> <Emphasis> <Quote>Search Engine Optimisation</Quote> </Emphasis> </Link> <Emphasis> <Quote>and </Quote> </Emphasis> <Link URL="http://econsultancy.com/reports/paid-search-briefing-march-2007" Window="New"> <Emphasis> <Quote>Paid Search</Quote> </Emphasis> </Link> <Emphasis> <Quote>.</Quote> </Emphasis> </Paragraph> </FormattedContent> 2007-04-03T12:26:00+01:00 0 1 econsultancy_xml <strong>We've just published an <a href="http://econsultancy.com/reports/online-pr-briefing-april-2007">Online PR Briefing</a> which is free to download.</strong> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>We've just published an <Link URL="http://econsultancy.com/reports/online-pr-briefing-april-2007" Window="New">Online PR Briefing</Link> which is free to download.</Emphasis> </FormattedContent> false 1023 363017 E-consultancy publishes Online PR Briefing false 2007-04-03T12:26:00+01:00 e-consultancy-publishes-online-pr-briefing 2009-04-28T22:46:18+01:00 2009-04-28T22:46:18+01:00 337