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  &lt;p&gt;This is where &lt;a href="http://www.compete.com/"&gt;Compete's&lt;/a&gt;&#160;'attention' metric could be useful&#160;- it measures&#160;the total amount of time U.S. users spend on a website as a percentage of total time spent on the internet by all U.S. users.&lt;/p&gt;
  &lt;p&gt;
    &lt;a href="http://farm1.static.flickr.com/229/445981158_2781de9b4e.jpg"&gt;
      &lt;img alt="Compete attention stats" height="196" src="http://farm1.static.flickr.com/229/445981158_2781de9b4e.jpg" width="480" /&gt;
    &lt;/a&gt;
  &lt;/p&gt;
  &lt;p&gt;The above graph gives a comparison of MySpace, eBay and YouTube, and shows that MySpace users spend far more time on that site that the others. &lt;/p&gt;
  &lt;p&gt;While other web analytics companies, such as Hitwise, track stats at ISP level, Compete, along with Alexa and others, get their stats from users who have their toolbars installed.&lt;/p&gt;
  &lt;p&gt;This means that attention&#160;stats for many smaller sites and blogs, including E-consultancy, are&#160;not available at the moment. &lt;/p&gt;
  &lt;p&gt;
    &lt;a href="mailto:blog@e-consultancy.com"&gt;blog@e-consultancy.com&lt;/a&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;This is where &lt;Link URL="http://www.compete.com/" Window="New"&gt;Compete's&lt;/Link&gt;&#160;'attention' metric could be useful&#160;- it measures&#160;the total amount of time U.S. users spend on a website as a percentage of total time spent on the internet by all U.S. users.&lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Link URL="http://farm1.static.flickr.com/229/445981158_2781de9b4e.jpg" Window="New"&gt;
      &lt;Image AlternateText="Compete attention stats" Source="http://farm1.static.flickr.com/229/445981158_2781de9b4e.jpg" Width="480" Height="196"&gt;
      &lt;/Image&gt;
    &lt;/Link&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;The above graph gives a comparison of MySpace, eBay and YouTube, and shows that MySpace users spend far more time on that site that the others. &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;While other web analytics companies, such as Hitwise, track stats at ISP level, Compete, along with Alexa and others, get their stats from users who have their toolbars installed.&lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;This means that attention&#160;stats for many smaller sites and blogs, including E-consultancy, are&#160;not available at the moment. &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;
    &lt;Link URL="mailto:blog@e-consultancy.com" Window="New"&gt;blog@e-consultancy.com&lt;/Link&gt;
  &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-04-04T12:00:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Compete's web analytics tools has attempted to give a broader range of stats beyond mere visits and page views by introducing stats measuring visitor's 'attention'.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;In a recent post, Steve Rubel discussed&#160;&lt;a href="/blog/836-what-will-replace-the-page-impression"&gt;what would replace the page impression&lt;/a&gt;, and while the unique visitor metric&#160;is probably the most reliable metric available at the moment, it fails to measure a user's &lt;em&gt;engagement&lt;/em&gt; with a particular site. &lt;/p&gt;
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    &lt;Emphasis&gt;Compete's web analytics tools has attempted to give a broader range of stats beyond mere visits and page views by introducing stats measuring visitor's 'attention'.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;In a recent post, Steve Rubel discussed&#160;&lt;Link URL="/blog/836-what-will-replace-the-page-impression" Window="New"&gt;what would replace the page impression&lt;/Link&gt;, and while the unique visitor metric&#160;is probably the most reliable metric available at the moment, it fails to measure a user's &lt;Quote&gt;engagement&lt;/Quote&gt; with a particular site. &lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;Those interested in web analytics should read the &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-measurement-and-strategy-report"&gt;Online Measurement and Strategy Report&lt;/a&gt;&lt;/strong&gt; published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Those interested in web analytics should read the &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-measurement-and-strategy-report"&gt;Online Measurement and Strategy Report&lt;/a&gt;&lt;/strong&gt; published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">363030</legacy-article-id>
  <name>Compete offers new 'attention' metric</name>
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  <published-at type="datetime">2007-04-05T11:52:00+01:00</published-at>
  <slug>compete-offers-new-attention-metric</slug>
  <tweetbacks-updated-at type="datetime">2009-04-30T06:23:00+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T08:58:24+01:00</updated-at>
  <views-count type="integer">392</views-count>
</blog-post>
