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econsultancy_xml

We are seeing waves of new companies entering the area, each with a different angle of approach. <a href="http://www.google.com">Google</a> is taking local search particularly seriously, although, given its fractured method of releasing new products you’d be forgiven for having them pass you by. In rough chronological order, here are Google's recent releases in the space: <ul> <li> <a href="http://www.google.com/local/add/businessCenter"> Local Business Centre </a> - Google allows businesses to claim ownership over their listings and add deeper content. More recently in the US, Google has integrated a click-to-call feature and custom printable coupons.</li> <li> Local Results in Natural Search - Google adds a map and three results to local queries originating from their normal web search product. Try searching for '<a href="http://www.google.co.uk/search?hl=en&q=pizza+in+n1">pizza in n1</a>' for example.</li> <li> Google MyMaps - This is a more recent addition. Effectively killing a number of Google Maps mashup sites, the launch of <a href="https://www.google.com/accounts/ServiceLogin?service=local&hl=en&nui=1&continue=http://maps.google.com/maps%3Fmid%3D1176303987">MyMaps</a> allows anyone to create a custom map complete with pictures, links, shapes and pins. Expect map-based city guides, and a host of best restaurant / bar / and pub lists.</li> <li> <a>Google 411</a> - Think of this as a voice recognition version of a UK 118 number. Speak the name of the business or type of business you are looking for and be connected to the company for free.</li> <li> <a href="http://www.google.com/a/smallbiz/">Google Apps for Small Businesses</a> - More broadly, Google is in part aiming its suite of productivity apps at small businesses, with page creator and Google Checkout combining to get any business into the world of e-commerce in minutes, with Adwords the premier tool for driving traffic to its new site.</li> </ul> It's a powerful set of products when lined up like this. While some are very much early days, and others vastly under-subscribed, one can only expect that the girls and boys from Mountain View will prevail. That said, this is not intended to deter others from developing in the sector; it simply demonstrates what a large potential market we are faced with. In fact we've been working on our own local product which we intend to release in the coming months. This marks the beginning of my series of posts on local search; stay tuned to <a href="http://www.e-consultancy.com/">E-consultancy </a>for more. Local is without a doubt one of my words for 2007, such a pity Google went and called it Maps. Duncan Jennings is the managing director of <a href="http://www.econversions.co.uk/">eConversions,</a> a specialist paid on performance search marketing company.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>We are seeing waves of new companies entering the area, each with a different angle of approach. </Paragraph> <Paragraph> <Link URL="http://www.google.com" Window="New">Google</Link> is taking local search particularly seriously, although, given its fractured method of releasing new products you’d be forgiven for having them pass you by.</Paragraph> <Paragraph>In rough chronological order, here are Google's recent releases in the space:</Paragraph> <List Type="Disc"> <ListItem> <Link URL="http://www.google.com/local/add/businessCenter" Window="New"> <Emphasis>Local Business Centre</Emphasis> </Link> <Emphasis> -</Emphasis> Google allows businesses to claim ownership over their listings and add deeper content. More recently in the US, Google has integrated a click-to-call feature and custom printable coupons.</ListItem> <ListItem> <Emphasis>Local Results in Natural Search -</Emphasis> Google adds a map and three results to local queries originating from their normal web search product. Try searching for '<Link URL="http://www.google.co.uk/search?hl=en&q=pizza+in+n1" Window="New">pizza in n1</Link>' for example.</ListItem> <ListItem> <Emphasis>Google MyMaps </Emphasis>- This is a more recent addition. Effectively killing a number of Google Maps mashup sites, the launch of <Link URL="https://www.google.com/accounts/ServiceLogin?service=local&hl=en&nui=1&continue=http://maps.google.com/maps%3Fmid%3D1176303987" Window="New">MyMaps</Link> allows anyone to create a custom map complete with pictures, links, shapes and pins. Expect map-based city guides, and a host of best restaurant / bar / and pub lists.</ListItem> <ListItem> <Emphasis> <Link URL="javascript:void(0);/*1176304000384*/" Window="New">Google 411</Link> -</Emphasis> Think of this as a voice recognition version of a UK 118 number. Speak the name of the business or type of business you are looking for and be connected to the company for free.</ListItem> <ListItem> <Emphasis> <Link URL="http://www.google.com/a/smallbiz/" Window="New">Google Apps for Small Businesses</Link> -</Emphasis> More broadly, Google is in part aiming its suite of productivity apps at small businesses, with page creator and Google Checkout combining to get any business into the world of e-commerce in minutes, with Adwords the premier tool for driving traffic to its new site.</ListItem> </List> <Paragraph>It's a powerful set of products when lined up like this. While some are very much early days, and others vastly under-subscribed, one can only expect that the girls and boys from Mountain View will prevail.</Paragraph> <Paragraph>That said, this is not intended to deter others from developing in the sector; it simply demonstrates what a large potential market we are faced with. </Paragraph> <Paragraph>In fact we've been working on our own local product which we intend to release in the coming months.</Paragraph> <Paragraph>This marks the beginning of my series of posts on local search; stay tuned to <Link URL="http://www.e-consultancy.com/" Window="New">E-consultancy </Link>for more.</Paragraph> <Paragraph>Local is without a doubt one of my words for 2007, such a pity Google went and called it Maps.</Paragraph> <Paragraph> <Quote> <Emphasis>Duncan Jennings is the managing director of <Link URL="http://www.econversions.co.uk/" Window="New">eConversions,</Link> a specialist paid on performance search marketing company.</Emphasis> </Quote> </Paragraph> </FormattedContent>

2007-04-11T16:16:00+01:00

econsultancy_xml

Local is getting hotter by the day. More people are using search to find local businesses, and the <a href="http://www.google.com"> Kelsey Group </a> seems to report on a new potential value ($31.1bn in 2010) of the local search industry each week.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Local is getting hotter by the day. More people are using search to find local businesses, and the </Emphasis> <Link URL="http://www.google.com" Window="New"> <Emphasis>Kelsey Group</Emphasis> </Link> <Emphasis> seems to report on a new potential value ($31.1bn in 2010) of the local search industry each week.</Emphasis> </Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

363057

Google's local search battle cry false

2007-04-11T16:16:00+01:00

google-s-local-search-battle-cry

2009-04-30T01:52:30+01:00

2009-10-13T08:58:51+01:00

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