7526 1 3 econsultancy_xml <p>ThomsonLocal.com general manager Laura Pelling <a href="http://www.netimperative.com/2007/04/02/ThomsonLocal">said</a>:</p> <blockquote> <p> <em>"We understand that the SME may not have the time to maximise their returns from online advertising.</em> </p> <p> <em>"A dedicated Online Agency account manager will guide the SME through the pay-per- click process and manage their campaigns, leaving them free to do what they do best.</em> </p> <p> <em>"The account manager will research and recommend suitable keywords to optimise search position. We then create an advert for our customer and distribute it across our partner network.</em> </p> <p> <em>"After an initial set-up fee, customers are then only charged for the clicks generated as a result of The Online Agency advert, making this a very cost effective exercise."</em> </p> </blockquote> <p>What Thomson calls its <em>"partner network"</em>, however, <a href="http://www.thomsondirectories.com/onlineagency/adverts.asp">consists</a> of keyword ad placement on Google and Yahoo! search pages rather than a distinct network.</p> <p>Listings customers can outsource their ad placement to Thomson but get a <a href="http://www.thomsondirectories.com/onlineagency/reporting.asp">dashboard</a> and click-through reports from Thomson itself.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>ThomsonLocal.com general manager Laura Pelling <Link URL="http://www.netimperative.com/2007/04/02/ThomsonLocal" Window="New">said</Link>:</Paragraph> <Block> <Paragraph> <Quote>"We understand that the SME may not have the time to maximise their returns from online advertising.</Quote> </Paragraph> <Paragraph> <Quote>"A dedicated Online Agency account manager will guide the SME through the pay-per- click process and manage their campaigns, leaving them free to do what they do best.</Quote> </Paragraph> <Paragraph> <Quote>"The account manager will research and recommend suitable keywords to optimise search position. We then create an advert for our customer and distribute it across our partner network.</Quote> </Paragraph> <Paragraph> <Quote>"After an initial set-up fee, customers are then only charged for the clicks generated as a result of The Online Agency advert, making this a very cost effective exercise."</Quote> </Paragraph> </Block> <Paragraph>What Thomson calls its <Quote>"partner network"</Quote>, however, <Link URL="http://www.thomsondirectories.com/onlineagency/adverts.asp" Window="New">consists</Link> of keyword ad placement on Google and Yahoo! search pages rather than a distinct network.</Paragraph> <Paragraph>Listings customers can outsource their ad placement to Thomson but get a <Link URL="http://www.thomsondirectories.com/onlineagency/reporting.asp" Window="New">dashboard</Link> and click-through reports from Thomson itself.</Paragraph> </FormattedContent> 2007-04-13T09:25:00+01:00 0 1 econsultancy_xml <p> <strong>Thomson Directories, the local listings provider with the blue cat, is branching into pay-per-click online advertising.</strong> </p> <p>Through a service called <a href="http://www.thomsondirectories.com/onlineagency/index.asp">The Online Agency</a>, it aims to simplify search marketing ad buying on Google and Yahoo! for small- and medium-sized enterprises (SME).</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Thomson Directories, the local listings provider with the blue cat, is branching into pay-per-click online advertising.</Emphasis> </Paragraph> <Paragraph>Through a service called <Link URL="http://www.thomsondirectories.com/onlineagency/index.asp" Window="New">The Online Agency</Link>, it aims to simplify search marketing ad buying on Google and Yahoo! for small- and medium-sized enterprises (SME).</Paragraph> </FormattedContent> false 1045 <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> 363068 Thomson provides PPC buying to listings customers false 2007-04-13T09:39:00+01:00 thomson-provides-ppc-buying-to-listings-customers 2009-04-29T21:47:33+01:00 2009-10-13T08:59:00+01:00 289