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The rise was yet again a sharper spike than that posted by competing media, totaling £2bn. But it was a weaker increase than the sector has become used to of late. In general, UK advertising looks to have turned a corner, with 54% of surveyed companies saying they had allocated 2007 marketing budgets greater than the previous year. The <a href="http://www.ipa.co.uk">Institute of Practitioners in Advertising,</a> which produces the Bellwether, said the boost could be credited to internet growth. WPP CEO Martin Sorrell <a href="http://investing.reuters.co.uk/news/articleinvesting.aspx?type=allBreakingNews&storyID=2007-04-16T110913Z_01_L1672806_RTRIDST_0_ADVERTISING-BRITAIN.XML">told Reuters</a> the recovery had been "led by expansion in direct internet and interactive media", but said online spending lagged behind when considering the number of potential online consumers.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The rise was yet again a sharper spike than that posted by competing media, totaling £2bn. But it was a weaker increase than the sector has become used to of late.</Paragraph> <Paragraph>In general, UK advertising looks to have turned a corner, with 54% of surveyed companies saying they had allocated 2007 marketing budgets greater than the previous year.</Paragraph> <Paragraph>The <Link URL="http://www.ipa.co.uk" Window="New">Institute of Practitioners in Advertising,</Link> which produces the Bellwether, said the boost could be credited to internet growth.</Paragraph> <Paragraph>WPP CEO Martin Sorrell <Link URL="http://investing.reuters.co.uk/news/articleinvesting.aspx?type=allBreakingNews&storyID=2007-04-16T110913Z_01_L1672806_RTRIDST_0_ADVERTISING-BRITAIN.XML" Window="New">told Reuters</Link> the recovery had been <Quote>"led by expansion in direct internet and interactive media",</Quote> but said online spending lagged behind when considering the number of potential online consumers.</Paragraph> </FormattedContent>

2007-04-17T08:55:00+01:00

econsultancy_xml

UK internet marketing spend is continuing to rise - but at its slowest rate in the last two and a half years, according to new data. The Bellwether Report showed the budget companies set aside for online marketing rose to 19% in the first quarter of the year.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>UK internet marketing spend is continuing to rise - but at its slowest rate in the last two and a half years, according to new data.</Emphasis> </Paragraph> <Paragraph>The Bellwether Report showed the budget companies set aside for online marketing rose to 19% in the first quarter of the year.</Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Internet boosts marketing budgets false

2007-04-17T08:57:00+01:00

internet-boosts-marketing-budgets

2009-04-28T22:46:53+01:00

2009-10-13T08:59:15+01:00

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