6683 1 3 econsultancy_xml <p>In a <a href="http://press.experian.com/documents/showdoc.cfm">statement</a>, it said Hitwise would complement its existing offline research into consumers’ behaviour, as well as strengthening the sales and distribution network of CheetahMail, Experian’s email delivery and analytics company.</p> <p>Chief exec Don Robert said:</p> <blockquote> <p> <em>"We have been successfully repositioning our marketing solutions business to meet our clients' needs as they continue to switch more of their advertising spend online.</em> </p> <p> <em>"Hitwise...complements the existing data, tools and expertise that we already offer to clients in other areas such as research services and email distribution."</em> </p> </blockquote> <p>Andrew Walsh, his counterpart at <a href="http://www.hitwise.com">Hitwise</a>, said:</p> <blockquote> <p> <em>“We are excited to become part of Experian, having worked with them for over four years. </em> </p> <p> <em>We will now be able to accelerate Hitwise’s growth and profitability through access to Experian’s wider pool of data, tools and clients, while more quickly expanding our global footprint.”</em> </p> </blockquote> <p>Rumours that Hitwise had put itself up for sale have circulated for a while now. In December, The Telegraph <a href="/blog/587-reports-hitwise-up-for-sale-with-180m-price-tag">reported</a> its price tag was £180m.</p> <p>Experian said it expects Hitwise to generate a small profit on around $40m (£20m) in turnover in the year to 31 March 2007, and to grow sales by more than 40% in the subsequent twelve months.</p> <p> <a href="http://www.comscore.com">comScore</a>, Hitwise's rival, also said recently that it was <a href="/blog/1022-comscore-to-go-public">planning to float on Nasdaq</a>.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>In a <Link URL="http://press.experian.com/documents/showdoc.cfm" Window="New">statement</Link>, it said Hitwise would complement its existing offline research into consumers’ behaviour, as well as strengthening the sales and distribution network of CheetahMail, Experian’s email delivery and analytics company.</Paragraph> <Paragraph>Chief exec Don Robert said:</Paragraph> <Block> <Paragraph> <Quote>"We have been successfully repositioning our marketing solutions business to meet our clients' needs as they continue to switch more of their advertising spend online.</Quote> </Paragraph> <Paragraph> <Quote>"Hitwise...complements the existing data, tools and expertise that we already offer to clients in other areas such as research services and email distribution."</Quote> </Paragraph> </Block> <Paragraph>Andrew Walsh, his counterpart at <Link URL="http://www.hitwise.com" Window="New">Hitwise</Link>, said:</Paragraph> <Block> <Paragraph> <Quote>“We are excited to become part of Experian, having worked with them for over four years. </Quote> </Paragraph> <Paragraph> <Quote>We will now be able to accelerate Hitwise’s growth and profitability through access to Experian’s wider pool of data, tools and clients, while more quickly expanding our global footprint.”</Quote> </Paragraph> </Block> <Paragraph>Rumours that Hitwise had put itself up for sale have circulated for a while now. In December, The Telegraph <Link URL="/blog/587-reports-hitwise-up-for-sale-with-180m-price-tag" Window="New">reported</Link> its price tag was £180m.</Paragraph> <Paragraph>Experian said it expects Hitwise to generate a small profit on around $40m (£20m) in turnover in the year to 31 March 2007, and to grow sales by more than 40% in the subsequent twelve months.</Paragraph> <Paragraph> <Link URL="http://www.comscore.com" Window="New">comScore</Link>, Hitwise's rival, also said recently that it was <Link URL="/blog/1022-comscore-to-go-public" Window="New">planning to float on Nasdaq</Link>.</Paragraph> </FormattedContent> 2007-04-19T09:57:00+01:00 1 1 econsultancy_xml <p> <strong>Online research group Hitwise has been bought by Experian in a $240m (£120m) deal.</strong> </p> <p>The credit information provider says it will use the acquisition to extend the range of online and offline marketing services it can offer its clients.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Online research group Hitwise has been bought by Experian in a $240m (£120m) deal.</Emphasis> </Paragraph> <Paragraph>The credit information provider says it will use the acquisition to extend the range of online and offline marketing services it can offer its clients.</Paragraph> </FormattedContent> false 1067 <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> 363107 Experian buys Hitwise for £120m false 2007-04-19T09:57:00+01:00 experian-buys-hitwise-for-120m 2009-04-28T22:47:03+01:00 2009-10-13T08:59:32+01:00 549