42244 1 3 econsultancy_xml <p> <em>Other findings included:</em> </p> <ul> <li>The overall industry average click fraud rate was 14.8% for Q1 2007 compared to 13.7% for the same quarter in 2006. <br /><br /></li> <li>The rate was 14.2% for Q4 of 2006, 13.8% for Q3, and 14.1% for Q2.  <br /><br /></li> <li>The average click fraud rate for PPC ads on search engines was 21.9%, compared with 19.2% for the last quarter of 2006.<br /><br /></li> <li>The average click fraud rate for high-priced search terms (those that cost over $2) was 22.2%, compared to 20.9% in Q4 2006, 20.9% in Q3 2006 and 20.2% in Q2 2006. </li> </ul> <p>Google has previously criticised the methods used by Click Forensics to get its figures, and <a href="http://shumans.com/articles/000048.php">claims that the actual click fraud rate is less than 2% </a>of all clicks.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Quote>Other findings included:</Quote> </Paragraph> <List Type="Disc"> <ListItem>The overall industry average click fraud rate was 14.8% for Q1 2007 compared to 13.7% for the same quarter in 2006. <LineBreak /><LineBreak /></ListItem> <ListItem>The rate was 14.2% for Q4 of 2006, 13.8% for Q3, and 14.1% for Q2.  <LineBreak /><LineBreak /></ListItem> <ListItem>The average click fraud rate for PPC ads on search engines was 21.9%, compared with 19.2% for the last quarter of 2006.<LineBreak /><LineBreak /></ListItem> <ListItem>The average click fraud rate for high-priced search terms (those that cost over $2) was 22.2%, compared to 20.9% in Q4 2006, 20.9% in Q3 2006 and 20.2% in Q2 2006. </ListItem> </List> <Paragraph>Google has previously criticised the methods used by Click Forensics to get its figures, and <Link URL="http://shumans.com/articles/000048.php" Window="New">claims that the actual click fraud rate is less than 2% </Link>of all clicks.</Paragraph> </FormattedContent> 2007-04-19T19:06:00+01:00 1 1 econsultancy_xml <p> <strong>Click fraud is still on the rise, according to new figures for the first quarter of 2007 from Click Forensics. </strong> </p> <p>The numbers, gathered from more than 3,500 online advertisers and their agencies, show a rise to 14.8% from the <a href="/blog/781-click-fraud-up-in-q4-clickforensics">14.2% click fraud rate reported for Q4 2006.</a></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Click fraud is still on the rise, according to new figures for the first quarter of 2007 from Click Forensics. </Emphasis> </Paragraph> <Paragraph>The numbers, gathered from more than 3,500 online advertisers and their agencies, show a rise to 14.8% from the <Link URL="/blog/781-click-fraud-up-in-q4-clickforensics" Window="New">14.2% click fraud rate reported for Q4 2006.</Link></Paragraph> </FormattedContent> false 1072 <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> 363115 Click fraud rises again - report false 2007-04-20T10:29:00+01:00 click-fraud-rises-again-report 2009-04-30T02:15:27+01:00 2009-10-13T08:59:40+01:00 182