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econsultancy_xml

<blockquote> "It raises issues as to whether we are happy to let Google have our client's data and our own data which Google could use for its own purposes in contextual and targeted advertising." </blockquote> Sorrell warned estimates showed Google would control 83% of the contextual ad market. He said WPP's Google spend increased from $150m to $200m in the last year but said Google "is a short-term friend and a long-term enemy". WPP is not the only competitor of either firm to have <a href="/blog/1052-how-does-the-google-doubleclick-deal-affect-you">voiced concerns</a> over the acquisition. But perhaps the biggest threat to the deal could come from regulators now that online liberties groups <a href="http://www.reuters.com/article/technology-media-telco-SP/idUSN2040687820070423">have filed objections</a>. A posse led by the <a href="http://www.eff.org/">Electronic Frontier Foundation</a> on Friday lodged a complaint with the US Federal Trade Commission and sought an injunction, claiming the buyout would break limits on the amount of data advertisers can collect on consumers. <blockquote> "Google's proposed acquisition of DoubleClick will give one company access to more information about the internet activities of consumers than any other company in the world," the complaint says. </blockquote> <a href="http://www.doubleclick.com">DoubleClick</a> denied Google would unite the two companies' various data collections.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Block> <Paragraph> <Quote>"It raises issues as to whether we are happy to let Google have our client's data and our own data which Google could use for its own purposes in contextual and targeted advertising."</Quote> </Paragraph> </Block> <Paragraph>Sorrell warned estimates showed Google would control 83% of the contextual ad market. </Paragraph> <Paragraph>He said WPP's Google spend increased from $150m to $200m in the last year but said Google <Quote>"is a short-term friend and a long-term enemy".</Quote></Paragraph> <Paragraph>WPP is not the only competitor of either firm to have <Link URL="/blog/1052-how-does-the-google-doubleclick-deal-affect-you" Window="New">voiced concerns</Link> over the acquisition.</Paragraph> <Paragraph>But perhaps the biggest threat to the deal could come from regulators now that online liberties groups <Link URL="http://www.reuters.com/article/technology-media-telco-SP/idUSN2040687820070423" Window="New">have filed objections</Link>.</Paragraph> <Paragraph>A posse led by the <Link URL="http://www.eff.org/" Window="New">Electronic Frontier Foundation</Link> on Friday lodged a complaint with the US Federal Trade Commission and sought an injunction, claiming the buyout would break limits on the amount of data advertisers can collect on consumers.</Paragraph> <Block> <Paragraph> <Quote>"Google's proposed acquisition of DoubleClick will give one company access to more information about the internet activities of consumers than any other company in the world,"</Quote> the complaint says. </Paragraph> </Block> <Paragraph> <Link URL="http://www.doubleclick.com" Window="New">DoubleClick</Link> denied Google would unite the two companies' various data collections.</Paragraph> </FormattedContent>

2007-04-23T08:40:00+01:00

econsultancy_xml

WPP chief executive Martin Sorrell has expressed concern at Google's increasing might in the advertising sector following the search giant's £1.5bn purchase of DoubleClick. London-based WPP is the world's second-largest advertising group, but, after reporting a 0.7% drop in turnover on Friday, Sorrell <a href="http://www.reuters.com/article/technology-media-telco-SP/idUSL205532320070420">told Reuters</a>: "It raises some issues for us."

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>WPP chief executive Martin Sorrell has expressed concern at Google's increasing might in the advertising sector following the search giant's £1.5bn purchase of DoubleClick.</Emphasis> <LineBreak /> <LineBreak />London-based WPP is the world's second-largest advertising group, but, after reporting a 0.7% drop in turnover on Friday, Sorrell <Link URL="http://www.reuters.com/article/technology-media-telco-SP/idUSL205532320070420" Window="New">told Reuters</Link>: <Quote>"It raises some issues for us."</Quote></Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Concern grows over Google-DoubleClick acquisition false

2007-04-23T10:07:00+01:00

concern-grows-over-google-doubleclick-acquisition

2009-04-28T22:47:14+01:00

2009-10-13T08:59:48+01:00

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