7526 1 3 econsultancy_xml <blockquote> <p> <em>"We have been blessed with warm weather of late and this is no doubt a key driver of searches for Crocs, Birkenstocks and sunglasses," </em>said analyst Heather Hopkins.</p> <p> <em>"Consumers looking to update their summer wardrobe are turning to the web and Crocs have become the must-have fashion item for spring."</em> </p> </blockquote> <p>But Hopkins revealed <a href="http://www.crocs.com">crocs.com</a>, the official retail site, was not the top beneficiary from Croc search mania.</p> <p>The top recipient of traffic, she said, is <a href="http://www.lookatmycrazyshoes.com">lookatmycrazyshoes.com</a>, which is getting 80% of its views from <em>"croc"</em> searches and 79% of its search traffic from sponsored links.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Block> <Paragraph> <Quote>"We have been blessed with warm weather of late and this is no doubt a key driver of searches for Crocs, Birkenstocks and sunglasses," </Quote>said analyst Heather Hopkins.</Paragraph> <Paragraph> <Quote>"Consumers looking to update their summer wardrobe are turning to the web and Crocs have become the must-have fashion item for spring."</Quote> </Paragraph> </Block> <Paragraph>But Hopkins revealed <Link URL="http://www.crocs.com" Window="New">crocs.com</Link>, the official retail site, was not the top beneficiary from Croc search mania.</Paragraph> <Paragraph>The top recipient of traffic, she said, is <Link URL="http://www.lookatmycrazyshoes.com" Window="New">lookatmycrazyshoes.com</Link>, which is getting 80% of its views from <Quote>"croc"</Quote> searches and 79% of its search traffic from sponsored links.</Paragraph> </FormattedContent> 2007-04-24T08:20:00+01:00 0 1 econsultancy_xml <p> <strong>Crocs, the brightly-coloured, lightweight shoes, have become the most searched-for fashion item in the UK.</strong> </p> <p>Hitwise <a href="http://weblogsfeed.hitwise.com/~r/hitwise/~3/111253654/crocs_shoes_most_searched_for.html">reported</a> an eight-fold increase in the number of <em>"croc"</em> queries since February, with most uptake seen as summer approaches.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Crocs, the brightly-coloured, lightweight shoes, have become the most searched-for fashion item in the UK.</Emphasis> </Paragraph> <Paragraph>Hitwise <Link URL="http://weblogsfeed.hitwise.com/~r/hitwise/~3/111253654/crocs_shoes_most_searched_for.html" Window="New">reported</Link> an eight-fold increase in the number of <Quote>"croc"</Quote> queries since February, with most uptake seen as summer approaches.</Paragraph> </FormattedContent> false 1084 363141 Fashion searchers snap up Crocs false 2007-04-24T09:31:00+01:00 fashion-searchers-snap-up-crocs 2009-04-28T22:47:21+01:00 2009-04-28T22:47:21+01:00 149