7526 0 3 econsultancy_xml <p>The <em>"virtual marketing storefront"</em> will give the retailers and manufacturers a suite of web tools allowing them to create and manage <a href="http://adwords.google.com/select/Login">AdWords</a> campaigns using pre-defined templates.</p> <p>But the offering is not limited to online, keyword-based ads - it will also allow the companies to place printed ads, order merchandise and customise materials with their own logo, the report said. </p> <p>The move appears to be a way for PC makers to more easily market their wares, and for Intel to retain a sense of ownership across the platform's diverse marketplace that fits entirely with its 'Intel Inside' slogan.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The <Quote>"virtual marketing storefront"</Quote> will give the retailers and manufacturers a suite of web tools allowing them to create and manage <Link URL="http://adwords.google.com/select/Login" Window="New">AdWords</Link> campaigns using pre-defined templates.</Paragraph> <Paragraph>But the offering is not limited to online, keyword-based ads - it will also allow the companies to place printed ads, order merchandise and customise materials with their own logo, the report said. </Paragraph> <Paragraph>The move appears to be a way for PC makers to more easily market their wares, and for Intel to retain a sense of ownership across the platform's diverse marketplace that fits entirely with its 'Intel Inside' slogan.</Paragraph> </FormattedContent> 2007-04-25T15:06:00+01:00 0 1 econsultancy_xml <p> <strong>Google has entered a partnership with the world's biggest microchip supplier that will give computer makers and resellers of Intel machines access to a special search advertising platform.</strong> </p> <p>CNET News.com <a href="http://news.zdnet.co.uk/internet/0,1000000097,39286829,00.htm">reports</a> the companies are embarking on a <em>"co-marketing initiative"</em> that will give PC industry clients a one-stop-shop ad buying dashboard.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google has entered a partnership with the world's biggest microchip supplier that will give computer makers and resellers of Intel machines access to a special search advertising platform.</Emphasis> </Paragraph> <Paragraph>CNET News.com <Link URL="http://news.zdnet.co.uk/internet/0,1000000097,39286829,00.htm" Window="New">reports</Link> the companies are embarking on a <Quote>"co-marketing initiative"</Quote> that will give PC industry clients a one-stop-shop ad buying dashboard.</Paragraph> </FormattedContent> false 1100 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363162 Intel strikes AdWords branding deal false 2007-04-26T08:27:00+01:00 intel-strikes-adwords-branding-deal 2009-04-28T22:47:37+01:00 2009-10-13T09:00:45+01:00 205