42244 1 3 econsultancy_xml <p> <em>And here's the old version:</em> </p> <p> <a href="http://web.archive.org/web/20060425202910/www.yell.com/ucs/HomePageAction.do"> <img alt="Old yell homepage" src="http://farm1.static.flickr.com/209/479724020_3d1b042474_o.jpg" /> </a> </p> <p>Yell implemented the changes after performing market research and analysing traffic on the site, and says it has attempted to simplify the site for users. The revamp has emphasised Yell’s core search function. </p> <p>The number of links on the new homepage has been drastically reduced, and direct links to the various channels - search, food and drink, maps and shopping -have been added. </p> <p>Alicia Andrews of Yell said: </p> <blockquote> <p> <em>"These changes to the Yell.com homepage deliver a fresh feel and clear direction, allowing users to see at a glance all of the rich content that the site offers. Our advertisers will receive additional benefit as their messages are seen by a more focused traffic stream."</em> </p> </blockquote> <p>This is the latest move in Yell's programme of redevelopment, which has also included a full <a href="/blog/588-yell-com-redesigns-website">redesign of the Yell website</a>, as well as the addition of affiliate and PPC advertising. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Quote>And here's the old version:</Quote> </Paragraph> <Paragraph Align="Center"> <Link URL="http://web.archive.org/web/20060425202910/www.yell.com/ucs/HomePageAction.do" Window="New"> <Image AlternateText="Old yell homepage" Source="http://farm1.static.flickr.com/209/479724020_3d1b042474_o.jpg"> </Image> </Link> </Paragraph> <Paragraph>Yell implemented the changes after performing market research and analysing traffic on the site, and says it has attempted to simplify the site for users. The revamp has emphasised Yell’s core search function. </Paragraph> <Paragraph>The number of links on the new homepage has been drastically reduced, and direct links to the various channels - search, food and drink, maps and shopping -have been added. </Paragraph> <Paragraph>Alicia Andrews of Yell said: </Paragraph> <Block> <Paragraph> <Quote>"These changes to the Yell.com homepage deliver a fresh feel and clear direction, allowing users to see at a glance all of the rich content that the site offers. Our advertisers will receive additional benefit as their messages are seen by a more focused traffic stream."</Quote> </Paragraph> </Block> <Paragraph>This is the latest move in Yell's programme of redevelopment, which has also included a full <Link URL="/blog/588-yell-com-redesigns-website" Window="New">redesign of the Yell website</Link>, as well as the addition of affiliate and PPC advertising. </Paragraph> </FormattedContent> 2007-05-01T11:49:00+01:00 0 1 econsultancy_xml <p> <strong>Yell.com has today unveiled a new look for its homepage, and has opted for a cleaner, more streamlined version. </strong> </p> <p> <em>This is how it looks:</em> </p> <p> <a href="http://www.yell.com"> <img alt="New Yell homepage" src="http://farm1.static.flickr.com/168/479896916_2d984638b2_o.jpg" /> </a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Yell.com has today unveiled a new look for its homepage, and has opted for a cleaner, more streamlined version. </Emphasis> </Paragraph> <Paragraph> <Quote>This is how it looks:</Quote> </Paragraph> <Paragraph Align="Center"> <Link URL="http://www.yell.com" Window="New"> <Image AlternateText="New Yell homepage" Source="http://farm1.static.flickr.com/168/479896916_2d984638b2_o.jpg"> </Image> </Link> </Paragraph> </FormattedContent> false 1125 <p>Econsultancy has a wide range of documents to help you with designing websites from start to finish. Check out our <strong><a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a></strong> and our <strong><a href="http://econsultancy.com/reports/template-files-for-web-projects">Web Project Management Template Files</a></strong> for more information.</p> <p>Econsultancy has a wide range of documents to help you with designing websites from start to finish. Check out our <strong><a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a></strong> and our <strong><a href="http://econsultancy.com/reports/template-files-for-web-projects">Web Project Management Template Files</a></strong> for more information.</p> 363204 Yell.com redesigns homepage false 2007-05-01T16:01:00+01:00 yell-com-redesigns-homepage 2009-04-30T04:52:57+01:00 2009-10-13T09:01:23+01:00 347