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  &lt;p&gt;According to &lt;a href="http://weblogs.hitwise.com/heather-hopkins/2007/05/moss_mania_topshopcouk_reaches_1.html"&gt;Heather Hopkins from Hitwise&lt;/a&gt;,&#160;the Kate Moss range helped Topshop&#160;reach its highest rank and share of UK visits&#160;over the past year. &lt;/p&gt;
  &lt;p&gt;The site ranked&#160;second in the Apparel and Accessories websites category, and number&#160;138 in&#160;all categories&#160;of websites. &lt;/p&gt;
  &lt;p&gt;
    &lt;img alt="Topshop market share of UK visits" height="276" src="http://farm1.static.flickr.com/189/482488945_1e89fd4865_o.jpg" width="420" /&gt;
  &lt;/p&gt;
  &lt;p&gt;One interesting stat was that the second most visited website after Topshop was &lt;a href="http://www.ebay.co.uk"&gt;eBay&lt;/a&gt;, as enterprising shoppers looked to make&#160;profits from the range, and people desperate to get their hands on the range decided to try the auction site instead. &lt;/p&gt;
  &lt;p&gt;More than &lt;a href="http://search.ebay.co.uk/search/search.dll?cgiurl=http%3A%2F%2Fcgi.ebay.co.uk%2Fws%2F&amp;amp;fkr=1&amp;amp;from=R8&amp;amp;satitle=kate+moss+topshop&amp;amp;category0="&gt;3,000 items from the Kate Moss&#160;collection&lt;/a&gt; have found their way onto the auction site so far. &lt;/p&gt;
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  &lt;Paragraph&gt;According to &lt;Link URL="http://weblogs.hitwise.com/heather-hopkins/2007/05/moss_mania_topshopcouk_reaches_1.html" Window="New"&gt;Heather Hopkins from Hitwise&lt;/Link&gt;,&#160;the Kate Moss range helped Topshop&#160;reach its highest rank and share of UK visits&#160;over the past year. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The site ranked&#160;second in the Apparel and Accessories websites category, and number&#160;138 in&#160;all categories&#160;of websites. &lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Image AlternateText="Topshop market share of UK visits" Source="http://farm1.static.flickr.com/189/482488945_1e89fd4865_o.jpg" Width="420" Height="276"&gt;
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  &lt;Paragraph Align="Left"&gt;One interesting stat was that the second most visited website after Topshop was &lt;Link URL="http://www.ebay.co.uk" Window="New"&gt;eBay&lt;/Link&gt;, as enterprising shoppers looked to make&#160;profits from the range, and people desperate to get their hands on the range decided to try the auction site instead. &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;More than &lt;Link URL="http://search.ebay.co.uk/search/search.dll?cgiurl=http%3A%2F%2Fcgi.ebay.co.uk%2Fws%2F&amp;amp;fkr=1&amp;amp;from=R8&amp;amp;satitle=kate+moss+topshop&amp;amp;category0=" Window="New"&gt;3,000 items from the Kate Moss&#160;collection&lt;/Link&gt; have found their way onto the auction site so far. &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-05-03T11:14:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;While&#160;people queued&#160;for up to eight hours outside Topshop's Oxford Street store to be the first to get hold of the new clothing range&#160;designed by Kate Moss, Topshop's website experienced similar demand.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The Topshop site, which starting selling the Kate Moss collection online from 4am yesterday, reportedly sold out of the range within 12 hours, and UK visits to the &lt;a href="http://www.topshop.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=12556&amp;amp;catalogId=19551"&gt;Topshop website&lt;/a&gt; have doubled over the last two days. &lt;/p&gt;
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    &lt;Emphasis&gt;While&#160;people queued&#160;for up to eight hours outside Topshop's Oxford Street store to be the first to get hold of the new clothing range&#160;designed by Kate Moss, Topshop's website experienced similar demand.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The Topshop site, which starting selling the Kate Moss collection online from 4am yesterday, reportedly sold out of the range within 12 hours, and UK visits to the &lt;Link URL="http://www.topshop.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=12556&amp;amp;catalogId=19551" Window="New"&gt;Topshop website&lt;/Link&gt; have doubled over the last two days. &lt;/Paragraph&gt;
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  <name>'Moss mania' boosts Topshop's web traffic</name>
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  <published-at type="datetime">2007-05-03T11:43:00+01:00</published-at>
  <slug>moss-mania-boosts-topshop-s-web-traffic</slug>
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  <updated-at type="datetime">2009-04-29T13:37:50+01:00</updated-at>
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