42244 1 3 econsultancy_xml <p>A wave of online ad acquisitions are expected to take place in the wake of Google's acquisition of Doubleclick last month, including Yahoo!'s recent purchase of ad exchange Right Media and expectations of a buyout of ad tech firm 24/7 Real Media.</p> <p>The deal would allow the companies to close the gap on Google in the search market, as well as giving the pair a massive combined online audience. </p> <p>But this is not the first time that a merger between the two has been rumoured - there were <a href="http://blog.searchenginewatch.com/blog/060503-090028">reports</a> that the pair were in talks this time last year. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>A wave of online ad acquisitions are expected to take place in the wake of Google's acquisition of Doubleclick last month, including Yahoo!'s recent purchase of ad exchange Right Media and expectations of a buyout of ad tech firm 24/7 Real Media.</Paragraph> <Paragraph>The deal would allow the companies to close the gap on Google in the search market, as well as giving the pair a massive combined online audience. </Paragraph> <Paragraph>But this is not the first time that a merger between the two has been rumoured - there were <Link URL="http://blog.searchenginewatch.com/blog/060503-090028" Window="New">reports</Link> that the pair were in talks this time last year. </Paragraph> </FormattedContent> 2007-05-04T16:27:00+01:00 1 1 econsultancy_xml <p> <strong>The blogosphere is awash with rumours of merger talks between Microsoft and Yahoo! as the two companies seek to challenge the mighty Google.</strong> </p> <p>The source of the speculation is an article in the <a href="http://www.nypost.com/seven/05042007/business/bills_hard_drive_business_peter_lauria_and_zachery_kouwe.htm">New York Post</a>, which claims that Microsoft is the driving force behind the possible deal and that Yahoo!'s price could be around $50bn (£25bn). </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The blogosphere is awash with rumours of merger talks between Microsoft and Yahoo! as the two companies seek to challenge the mighty Google.</Emphasis> </Paragraph> <Paragraph>The source of the speculation is an article in the <Link URL="http://www.nypost.com/seven/05042007/business/bills_hard_drive_business_peter_lauria_and_zachery_kouwe.htm" Window="New">New York Post</Link>, which claims that Microsoft is the driving force behind the possible deal and that Yahoo!'s price could be around $50bn (£25bn). </Paragraph> </FormattedContent> false 1150 363244 Microsoft and Yahoo in merger talks? false 2007-05-04T17:01:00+01:00 microsoft-and-yahoo-in-merger-talks 2009-04-28T22:48:20+01:00 2009-04-28T22:48:20+01:00 291