42244 1 3 econsultancy_xml <p>The survey splits those surveyed into three groups:</p> <ul> <li> <strong>Elite users</strong> - 31% of those surveyed are characterised this way, including 'omnivores', who are veracious users of technology, blogging and uploading videos regularly - these omnivores make up 8% of the survey group. <br /><br /></li> <li> <strong>'Middle of the road' tech users -</strong> this group makes up 20% of the survey. They fully embrace mobile technology but are less frequent internet users. <br /><br /></li> <li> <strong>Low tech/non-users -</strong> the remaining 49% fit into this category, ranging from those who use technology a little (39% of this group), to the remaining 11% who tend to be older, and have neither mobiles nor internet connections. </li> </ul> <p>There is a useful chart at <a href="http://www.emarketer.com/Article.aspx?1004885&amp;src=article1_newsltr">eMarketer</a>, which separates the internet users from the non-users: </p> <p> <img alt="Online activitives of US internet users" src="http://farm1.static.flickr.com/230/489820876_ae30ee0f9e_o.gif" /> </p> <p>Age is a big factor in the figures - the top 8% are young, ethnically diverse, and 70% are male. More than half are under 30, whereas the bottom 15% were older, with a median age of 64, and the lowest levels of household income.  </p> <p> <strong>Further Reading:</strong> <br /> <a href="http://econsultancy.com/blog/1071-web-2-0-participation-lower-than-expected">Web 2.0 participation 'lower than expected'</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The survey splits those surveyed into three groups:</Paragraph> <List Type="Disc"> <ListItem> <Emphasis>Elite users</Emphasis> - 31% of those surveyed are characterised this way, including 'omnivores', who are veracious users of technology, blogging and uploading videos regularly - these omnivores make up 8% of the survey group. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>'Middle of the road' tech users -</Emphasis> this group makes up 20% of the survey. They fully embrace mobile technology but are less frequent internet users. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Low tech/non-users -</Emphasis> the remaining 49% fit into this category, ranging from those who use technology a little (39% of this group), to the remaining 11% who tend to be older, and have neither mobiles nor internet connections. </ListItem> </List> <Paragraph>There is a useful chart at <Link URL="http://www.emarketer.com/Article.aspx?1004885&amp;src=article1_newsltr" Window="New">eMarketer</Link>, which separates the internet users from the non-users: </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Online activitives of US internet users" Source="http://farm1.static.flickr.com/230/489820876_ae30ee0f9e_o.gif"> </Image> </Paragraph> <Paragraph>Age is a big factor in the figures - the top 8% are young, ethnically diverse, and 70% are male. More than half are under 30, whereas the bottom 15% were older, with a median age of 64, and the lowest levels of household income.  </Paragraph> <Paragraph> <Emphasis>Further Reading:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/blog/1071-web-2-0-participation-lower-than-expected" Window="New">Web 2.0 participation 'lower than expected'</Link> </Paragraph> </FormattedContent> 2007-05-08T14:03:00+01:00 1 1 econsultancy_xml <p> <strong>A new study from the Pew Internet and American Life Project has looked at internet and technology adoption and usage in the US, finding that nearly half of those surveyed do not use interactive features.</strong> </p> <p>Pew's Typology of Information and Communication Technology Users study surveyed 4001 adults, including 2,822 internet users,  and looked at levels of adoption and attitude to Web 2.0 features such as blogging and video sharing. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>A new study from the Pew Internet and American Life Project has looked at internet and technology adoption and usage in the US, finding that nearly half of those surveyed do not use interactive features.</Emphasis> </Paragraph> <Paragraph>Pew's Typology of Information and Communication Technology Users study surveyed 4001 adults, including 2,822 internet users,  and looked at levels of adoption and attitude to Web 2.0 features such as blogging and video sharing. </Paragraph> </FormattedContent> false 1157 <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> 363253 49% of US population has little interest in Web 2.0 false 2007-05-09T10:41:00+01:00 49-of-us-population-has-little-interest-in-web-2-0 2009-04-29T14:47:19+01:00 2009-10-13T09:02:12+01:00 216