42244 0 3 econsultancy_xml <p> <a href="http://www.silverpop.com/">Silverpop</a> CEO Bill Nussey cited a JupiterResearch study which Silverpop commissioned last year - it found that a third of email marketers have problems due to a lack of actionable customer data, while a similar amount have difficulty in analysing customer responses. </p> <p>Nussey believes the acquisition of Vtrenz will help solve these problems: </p> <blockquote> <p> <em>"The Vtrenz acquisition brings a tremendous level of experience and technical insight that will further accelerate the availability of cutting edge features into Silverpop’s email marketing product line."</em> </p> <p> <em>"Silverpop’s worldwide sales organisation will provide Vtrenz the largest and broadest sales force in the demand management industry."</em> </p> </blockquote> <p>The terms of the acquisition were not disclosed. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Link URL="http://www.silverpop.com/" Window="New">Silverpop</Link> CEO Bill Nussey cited a JupiterResearch study which Silverpop commissioned last year - it found that a third of email marketers have problems due to a lack of actionable customer data, while a similar amount have difficulty in analysing customer responses. </Paragraph> <Paragraph>Nussey believes the acquisition of Vtrenz will help solve these problems: </Paragraph> <Block> <Paragraph> <Quote>"The Vtrenz acquisition brings a tremendous level of experience and technical insight that will further accelerate the availability of cutting edge features into Silverpop’s email marketing product line."</Quote> </Paragraph> <Paragraph> <Quote>"Silverpop’s worldwide sales organisation will provide Vtrenz the largest and broadest sales force in the demand management industry."</Quote> </Paragraph> </Block> <Paragraph>The terms of the acquisition were not disclosed. </Paragraph> </FormattedContent> 2007-05-08T17:46:00+01:00 0 1 econsultancy_xml <p> <strong>Email service provider Silverpop has acquired Vtrenz, a company which provides automated lead generation services.</strong> </p> <p> <a href="http://www.vtrenz.com/">Vtrenz</a> analyses customer behaviour and uses this information to determine the most appropriate response, whether it be a phone call or email. <br /></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Email service provider Silverpop has acquired Vtrenz, a company which provides automated lead generation services.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.vtrenz.com/" Window="New">Vtrenz</Link> analyses customer behaviour and uses this information to determine the most appropriate response, whether it be a phone call or email. <LineBreak /></Paragraph> </FormattedContent> false 1159 <p>For further information about email marketing, download Econsultancy's <strong><a href="http://econsultancy.com/reports/email-census">Email Census</a></strong> (based on a survey of digital marketers) and the <strong><a href="http://econsultancy.com/reports/email-marketing-buyers-guide">Email Marketing Platforms Buyer's Guide</a></strong> (particularly relevant for the UK market). See also the <strong><a href="http://econsultancy.com/reports/email-marketing-statistics">Email Statistics Compendium</a></strong>.</p> <p>For further information about email marketing, download Econsultancy's <strong><a href="http://econsultancy.com/reports/email-census">Email Census</a></strong> (based on a survey of digital marketers) and the <strong><a href="http://econsultancy.com/reports/email-marketing-buyers-guide">Email Marketing Platforms Buyer's Guide</a></strong> (particularly relevant for the UK market). See also the <strong><a href="http://econsultancy.com/reports/email-marketing-statistics">Email Statistics Compendium</a></strong>.</p> 363264 Email marketing provider Silverpop acquires Vtrenz false 2007-05-08T18:40:00+01:00 email-marketing-provider-silverpop-acquires-vtrenz 2009-04-29T23:46:28+01:00 2009-10-13T09:02:06+01:00 409