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  &lt;p&gt;New features include:&lt;/p&gt;
  &lt;ul&gt;
    &lt;li&gt;
      &lt;strong&gt;Customisable dashboard&lt;/strong&gt;&#160;- users can now add and remove data widgets. In addition, the way information is displayed has been improved, with clearer summaries of the data. &lt;br /&gt;&lt;br /&gt;&lt;/li&gt;
    &lt;li&gt;
      &lt;strong&gt;Email reports&lt;/strong&gt; - rather than logging in on a daily basis, you can&#160;schedule reports to be emailed to you or others. You can also export reports as a PDF. &lt;br /&gt;&lt;br /&gt;&lt;/li&gt;
    &lt;li&gt;
      &lt;strong&gt;Improved graphs&lt;/strong&gt; - allows you to compare time period and date ranges to plot trends over time. &lt;br /&gt;&lt;br /&gt;&lt;/li&gt;
    &lt;li&gt;
      &lt;strong&gt;Contextual help tips&lt;/strong&gt; - Google has added improved descriptions of the data to help less advanced users. &lt;/li&gt;
  &lt;/ul&gt;
  &lt;p&gt;
    &lt;img alt="Goal funnel" src="http://farm1.static.flickr.com/197/491010153_4a4be7dbc3_o.gif" /&gt;
  &lt;/p&gt;
  &lt;p&gt;It looks to be an impressive facelift for the service, with a far greater range of display formats than the previous version, it provides just about every piece of data you could need. &lt;/p&gt;
  &lt;p&gt;While new users will get the new platform straightaway, the new version will&#160;be live on current &lt;a href="http://analytics.blogspot.com/"&gt;Google Analytics&lt;/a&gt; accounts over the next few weeks, though existing users will still be able to use the old version for at least 30 days. &lt;/p&gt;
  &lt;p&gt;Meanwhile, rival analytics service &lt;a href="http://weblog.sitemeter.com/"&gt;Sitemeter&lt;/a&gt; is relaunching, with new graphs and display options due to be added to the service. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Further reading:&lt;/strong&gt;
    &lt;br /&gt;
    &lt;a href="/blog/698-microsoft-tests-google-analytics-rival"&gt;Microsoft tests Google Analytics rival&lt;/a&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;New features include:&lt;/Paragraph&gt;
  &lt;List Type="Disc"&gt;
    &lt;ListItem&gt;
      &lt;Emphasis&gt;Customisable dashboard&lt;/Emphasis&gt;&#160;- users can now add and remove data widgets. In addition, the way information is displayed has been improved, with clearer summaries of the data. &lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Emphasis&gt;Email reports&lt;/Emphasis&gt; - rather than logging in on a daily basis, you can&#160;schedule reports to be emailed to you or others. You can also export reports as a PDF. &lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Emphasis&gt;Improved graphs&lt;/Emphasis&gt; - allows you to compare time period and date ranges to plot trends over time. &lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Emphasis&gt;Contextual help tips&lt;/Emphasis&gt; - Google has added improved descriptions of the data to help less advanced users. &lt;/ListItem&gt;
  &lt;/List&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Image AlternateText="Goal funnel" Source="http://farm1.static.flickr.com/197/491010153_4a4be7dbc3_o.gif"&gt;
    &lt;/Image&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;It looks to be an impressive facelift for the service, with a far greater range of display formats than the previous version, it provides just about every piece of data you could need. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;While new users will get the new platform straightaway, the new version will&#160;be live on current &lt;Link URL="http://analytics.blogspot.com/" Window="New"&gt;Google Analytics&lt;/Link&gt; accounts over the next few weeks, though existing users will still be able to use the old version for at least 30 days. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Meanwhile, rival analytics service &lt;Link URL="http://weblog.sitemeter.com/" Window="New"&gt;Sitemeter&lt;/Link&gt; is relaunching, with new graphs and display options due to be added to the service. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Further reading:&lt;/Emphasis&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/698-microsoft-tests-google-analytics-rival" Window="New"&gt;Microsoft tests Google Analytics rival&lt;/Link&gt;
  &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-05-08T20:46:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Google Analytics has released a new version of its analytics tool, complete with a new user interface, customisable dashboards and a new email reporting tool. &lt;/strong&gt;
  &lt;/p&gt;
  
  &lt;p&gt;
    &lt;a href="http://farm1.static.flickr.com/218/490972735_eef1058b92_o.jpg"&gt;
      &lt;img alt="Google Analytics dashboard" src="http://farm1.static.flickr.com/218/490972735_eef1058b92_o.jpg" /&gt;
    &lt;/a&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Google Analytics has released a new version of its analytics tool, complete with a new user interface, customisable dashboards and a new email reporting tool. &lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;LineBreak /&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Link URL="http://farm1.static.flickr.com/218/490972735_eef1058b92_o.jpg" Window="New"&gt;
      &lt;Image AlternateText="Google Analytics dashboard" Source="http://farm1.static.flickr.com/218/490972735_eef1058b92_o.jpg"&gt;
      &lt;/Image&gt;
    &lt;/Link&gt;
  &lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;Those interested in web analytics should read the &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-measurement-and-strategy-report"&gt;Online Measurement and Strategy Report&lt;/a&gt;&lt;/strong&gt; published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Those interested in web analytics should read the &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-measurement-and-strategy-report"&gt;Online Measurement and Strategy Report&lt;/a&gt;&lt;/strong&gt; published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">363266</legacy-article-id>
  <name>Google gives its analytics tool a sexy makeover</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-05-09T11:23:00+01:00</published-at>
  <slug>google-gives-its-analytics-tool-a-sexy-makeover</slug>
  <tweetbacks-updated-at type="datetime">2009-04-29T14:41:48+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:02:16+01:00</updated-at>
  <views-count type="integer">133</views-count>
</blog-post>
