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  &lt;p&gt;The new service will allow &lt;a href="http://www.last.fm/"&gt;Last.fm&lt;/a&gt; users to&#160;create their own personalised music video channels based on their playlist history.&lt;/p&gt;
  &lt;p&gt;The company says it has secured partnerships with Warner, EMI, and over 20,000 indie labels, and is in negotiations with Sony and Universal. &lt;/p&gt;
  &lt;p&gt;It also&#160;promises that the quality of its video will beat YouTube's - they are encoded at 128kbps compared with the video site's 64kbps. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Further reading:&lt;/strong&gt;
    &lt;br /&gt;
    &lt;a href="/blog/485-interview-with-martin-stiksel-of-last-fm"&gt;Interview with Martin Stiksel of last.fm&lt;/a&gt;
  &lt;/p&gt;
  &lt;p&gt;&#160;&lt;/p&gt;
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  &lt;Paragraph&gt;The new service will allow &lt;Link URL="http://www.last.fm/" Window="New"&gt;Last.fm&lt;/Link&gt; users to&#160;create their own personalised music video channels based on their playlist history.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;The company says it has secured partnerships with Warner, EMI, and over 20,000 indie labels, and is in negotiations with Sony and Universal. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;It also&#160;promises that the quality of its video will beat YouTube's - they are encoded at 128kbps compared with the video site's 64kbps. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Further reading:&lt;/Emphasis&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/485-interview-with-martin-stiksel-of-last-fm" Window="New"&gt;Interview with Martin Stiksel of last.fm&lt;/Link&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;&#160;&lt;/Paragraph&gt;
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  <created-at type="datetime">2007-05-09T19:26:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Web radio site Last.fm is set to launch a video service this week, using the same model it currently&#160;employs for&#160;song recommendations to provide users with music videos.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The content will intially be provided&#160;by independent labels, including Warp, Ninja Tune, and Mute,&#160;but last.fm hopes eventually to build the &lt;em&gt;"largest legal catalogue of music videos on the web"&lt;/em&gt;.&#160;&#160;&lt;/p&gt;
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    &lt;Emphasis&gt;Web radio site Last.fm is set to launch a video service this week, using the same model it currently&#160;employs for&#160;song recommendations to provide users with music videos.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The content will intially be provided&#160;by independent labels, including Warp, Ninja Tune, and Mute,&#160;but last.fm hopes eventually to build the &lt;Quote&gt;"largest legal catalogue of music videos on the web"&lt;/Quote&gt;.&#160;&#160;&lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;For stats relating to online video, see Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/technology-adoption-statistics"&gt;Technology Adoption Statistics Compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;For stats relating to online video, see Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/technology-adoption-statistics"&gt;Technology Adoption Statistics Compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">363283</legacy-article-id>
  <name>Last.fm moves into video</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-05-10T07:21:00+01:00</published-at>
  <slug>last-fm-moves-into-video</slug>
  <tweetbacks-updated-at type="datetime">2009-04-30T06:20:46+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:02:28+01:00</updated-at>
  <views-count type="integer">259</views-count>
</blog-post>
