<?xml version="1.0" encoding="UTF-8"?>
<blog-post>
  <author-id type="integer">42244</author-id>
  <blog-comments-count type="integer">2</blog-comments-count>
  <blog-post-status-id type="integer">3</blog-post-status-id>
  <body-format>econsultancy_xml</body-format>
  <body-formatted>
  &lt;p&gt;The area above the fold is now dedicated to breaking news, while the area below provides links to the various Guardian Unlimited sites and blogs. &lt;/p&gt;
  &lt;p&gt;It looks great, although it is ever so slightly clunky. Try scrolling up or down the page - there is a delay at this end, probably linked to their use of a news scroller at the top of the page. A small thing to iron out.&lt;/p&gt;
  &lt;p&gt;The front page redesign is the first step in an 18-month project to redesign the entire website. According to Emily Bell via the Guardian's &lt;a href="http://blogs.guardian.co.uk/news/archives/2007/05/10/guardian_unlimited_the_new_look_explained.html"&gt;news blog&lt;/a&gt;:&lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;"We aim for a simple and usable design which makes your experience of Guardian Unlimited easier, more intuitive and more enjoyable."&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;Here's a look below the fold: &lt;/p&gt;
  &lt;p&gt;
    &lt;a href="http://farm1.static.flickr.com/191/492420345_0e11eac605_o.jpg"&gt;
      &lt;img alt="Guardian below the fold" src="http://farm1.static.flickr.com/191/492420345_0e11eac605_o.jpg" /&gt;
    &lt;/a&gt;
  &lt;/p&gt;
  &lt;p&gt;Now then, who notices a passing resemblance to recently-revamped homepage for &lt;a href="http://www.timesonline.co.uk"&gt;The Times&lt;/a&gt;? &lt;/p&gt;
  &lt;p&gt;Both homepages have the ad space above the headers and share a bunch of other features, including a blend of &lt;strong&gt;serif and sans-serif fonts&lt;/strong&gt; for headers and body text, a &lt;strong&gt;four-column layout&lt;/strong&gt;, AJAX/Javascript &lt;strong&gt;info-panes&lt;/strong&gt;, and so on. What else can you spot?&lt;/p&gt;
  &lt;p&gt;
    &lt;a href="http://farm1.static.flickr.com/219/492420349_1a170d1f7b_o.jpg"&gt;
      &lt;img alt="Times frontpage" src="http://farm1.static.flickr.com/219/492420349_1a170d1f7b_o.jpg" /&gt;
    &lt;/a&gt;
  &lt;/p&gt;
  &lt;p&gt;&#160;Below the fold (The Times): &lt;/p&gt;
  &lt;p&gt;
    &lt;img alt="Below the fold" src="http://farm1.static.flickr.com/197/492420361_33464135b4_o.jpg" /&gt;
  &lt;/p&gt;
  &lt;p&gt;Both homepages are &lt;strong&gt;big improvements&lt;/strong&gt; on earlier versions, but has somebody released a design template for online newspaper page layouts that we don't know about...?&lt;/p&gt;
</body-formatted>
  <body-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;The area above the fold is now dedicated to breaking news, while the area below provides links to the various Guardian Unlimited sites and blogs. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;It looks great, although it is ever so slightly clunky. Try scrolling up or down the page - there is a delay at this end, probably linked to their use of a news scroller at the top of the page. A small thing to iron out.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;The front page redesign is the first step in an 18-month project to redesign the entire website. According to Emily Bell via the Guardian's &lt;Link URL="http://blogs.guardian.co.uk/news/archives/2007/05/10/guardian_unlimited_the_new_look_explained.html" Window="New"&gt;news blog&lt;/Link&gt;:&lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"We aim for a simple and usable design which makes your experience of Guardian Unlimited easier, more intuitive and more enjoyable."&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;Here's a look below the fold: &lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Link URL="http://farm1.static.flickr.com/191/492420345_0e11eac605_o.jpg" Window="New"&gt;
      &lt;Image AlternateText="Guardian below the fold" Source="http://farm1.static.flickr.com/191/492420345_0e11eac605_o.jpg"&gt;
      &lt;/Image&gt;
    &lt;/Link&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;Now then, who notices a passing resemblance to recently-revamped homepage for &lt;Link URL="http://www.timesonline.co.uk" Window="New"&gt;The Times&lt;/Link&gt;? &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;Both homepages have the ad space above the headers and share a bunch of other features, including a blend of &lt;Emphasis&gt;serif and sans-serif fonts&lt;/Emphasis&gt; for headers and body text, a &lt;Emphasis&gt;four-column layout&lt;/Emphasis&gt;, AJAX/Javascript &lt;Emphasis&gt;info-panes&lt;/Emphasis&gt;, and so on. What else can you spot?&lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Link URL="http://farm1.static.flickr.com/219/492420349_1a170d1f7b_o.jpg" Window="New"&gt;
      &lt;Image AlternateText="Times frontpage" Source="http://farm1.static.flickr.com/219/492420349_1a170d1f7b_o.jpg"&gt;
      &lt;/Image&gt;
    &lt;/Link&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;&#160;Below the fold (The Times): &lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Image AlternateText="Below the fold" Source="http://farm1.static.flickr.com/197/492420361_33464135b4_o.jpg"&gt;
    &lt;/Image&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;Both homepages are &lt;Emphasis&gt;big improvements&lt;/Emphasis&gt; on earlier versions, but has somebody released a design template for online newspaper page layouts that we don't know about...?&lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</body-unformatted>
  <created-at type="datetime">2007-05-10T13:25:00+01:00</created-at>
  <enabled-blog-comments-count type="integer">1</enabled-blog-comments-count>
  <expertise-level-id type="integer">1</expertise-level-id>
  <extract-format>econsultancy_xml</extract-format>
  <extract-formatted>
  &lt;p&gt;
    &lt;strong&gt;The Guardian has today unveiled a new look for its homepage, with a more image-heavy approach than the previous version...&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;
    &lt;a href="http://farm1.static.flickr.com/189/492420343_edb9a29dec_o.jpg"&gt;
      &lt;img alt="New Guardian front page" src="http://farm1.static.flickr.com/189/492420343_edb9a29dec_o.jpg" /&gt;
    &lt;/a&gt;
  &lt;/p&gt;
</extract-formatted>
  <extract-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;The Guardian has today unveiled a new look for its homepage, with a more image-heavy approach than the previous version...&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Link URL="http://farm1.static.flickr.com/189/492420343_edb9a29dec_o.jpg" Window="New"&gt;
      &lt;Image AlternateText="New Guardian front page" Source="http://farm1.static.flickr.com/189/492420343_edb9a29dec_o.jpg"&gt;
      &lt;/Image&gt;
    &lt;/Link&gt;
  &lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</extract-unformatted>
  <featured type="boolean">false</featured>
  <id type="integer">1178</id>
  <learn-more-formatted>&lt;p&gt;Econsultancy has a wide range of documents to help you with designing websites from start to finish. Check out our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide"&gt;Effective Web Design Guide&lt;/a&gt;&lt;/strong&gt; and our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/template-files-for-web-projects"&gt;Web Project Management Template Files&lt;/a&gt;&lt;/strong&gt; for more information.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Econsultancy has a wide range of documents to help you with designing websites from start to finish. Check out our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide"&gt;Effective Web Design Guide&lt;/a&gt;&lt;/strong&gt; and our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/template-files-for-web-projects"&gt;Web Project Management Template Files&lt;/a&gt;&lt;/strong&gt; for more information.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">363297</legacy-article-id>
  <name>The Guardian redesigns its home page</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-05-10T15:04:00+01:00</published-at>
  <slug>the-guardian-redesigns-its-home-page</slug>
  <tweetbacks-updated-at type="datetime">2009-04-30T05:52:46+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:02:40+01:00</updated-at>
  <views-count type="integer">453</views-count>
</blog-post>
