6683 0 3 econsultancy_xml <p>YouTube's reach has increased by 155% in the past three months, while MySpace's rose by just 9% in the same period. </p> <p>Although last month, measurement firm Hitwise said MySpace had <a href="/blog/071-myspace-overtakes-yahoo-and-google">overtaken</a> the likes of Yahoo and Google to become the most visited site in the US, YouTube is thought to have a wider international reach.</p> <p> <em>"YouTube has a far more universal appeal, being pure entertainment with a global appeal,"</em> said Dan Calladine, the research director at digital agency network Isobar. </p> <p> <em>"MySpace's levels have been moving within the same range since April, but YouTube seems to be climbing more steeply than ever."</em> </p> <p>YouTube’s success has seen a price tag placed on it of as much as US$1 billion, far more than Rupert Murdoch’s News Corp paid for MySpace. Rumours are also circulating of a possible IPO, though we feel that lingering concerns over copyright could scupper a public listing. </p> <p> <a href="http://mashable.com/2006/07/18/youtube-sued/">YouTube is currently being sued over copyright violations by Robert Tur,</a> the cameraman who captured the beating of Reginald Denny during 1992's LA riots.</p> <p>Despite all this, some <a href="http://blogs.zdnet.com/ip-telephony/?p=1201">YouTube watchers</a> think Murdoch is among likely bidders for the company – a move which would allow Myspace to add a video dimension to its site.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>YouTube's reach has increased by 155% in the past three months, while MySpace's rose by just 9% in the same period. </Paragraph> <Paragraph>Although last month, measurement firm Hitwise said MySpace had <Link URL="/blog/071-myspace-overtakes-yahoo-and-google" Window="New">overtaken</Link> the likes of Yahoo and Google to become the most visited site in the US, YouTube is thought to have a wider international reach.</Paragraph> <Paragraph> <Quote>"YouTube has a far more universal appeal, being pure entertainment with a global appeal,"</Quote> said Dan Calladine, the research director at digital agency network Isobar. </Paragraph> <Paragraph> <Quote>"MySpace's levels have been moving within the same range since April, but YouTube seems to be climbing more steeply than ever."</Quote> </Paragraph> <Paragraph>YouTube’s success has seen a price tag placed on it of as much as US$1 billion, far more than Rupert Murdoch’s News Corp paid for MySpace. Rumours are also circulating of a possible IPO, though we feel that lingering concerns over copyright could scupper a public listing. </Paragraph> <Paragraph> <Link URL="http://mashable.com/2006/07/18/youtube-sued/" Window="New">YouTube is currently being sued over copyright violations by Robert Tur,</Link> the cameraman who captured the beating of Reginald Denny during 1992's LA riots.</Paragraph> <Paragraph>Despite all this, some <Link URL="http://blogs.zdnet.com/ip-telephony/?p=1201" Window="New">YouTube watchers</Link> think Murdoch is among likely bidders for the company – a move which would allow Myspace to add a video dimension to its site.</Paragraph> </FormattedContent> 2006-08-01T08:57:00+01:00 0 1 econsultancy_xml <strong>YouTube has overtaken Myspace and risen to the top of the community website league, according to new research.</strong> <p>The <a href="http://technology.guardian.co.uk/news/story/0,,1834036,00.html">study</a>, compiled by internet analysts <strong>Alexa</strong> and covered in The Guardian, shows that the video-sharing portal has taken a 3.9% share of global internet visits a day, compared with 3.35% for News Corp’s social networking site.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>YouTube has overtaken Myspace and risen to the top of the community website league, according to new research.</Emphasis> <Paragraph>The <Link URL="http://technology.guardian.co.uk/news/story/0,,1834036,00.html" Window="New">study</Link>, compiled by internet analysts <Emphasis>Alexa</Emphasis> and covered in The Guardian, shows that the video-sharing portal has taken a 3.9% share of global internet visits a day, compared with 3.35% for News Corp’s social networking site.</Paragraph> </FormattedContent> false 119 361456 YouTube overtakes Myspace false 2006-08-01T11:56:00+01:00 youtube-overtakes-myspace 2009-04-30T02:37:20+01:00 2009-04-30T02:37:20+01:00 542