econsultancy_xml

We (E-consultancy) are looking at doing some specific content and events (roundtables, training and so on) around the topic of testing and optimisation as we see it as an enormously important topic going forwards. At this stage we’d be interested to know whether you think the topic is of interest, and also who you know out there that specializes in this area? Have you got any experiences, recommendations or suggestions to share? Feel free to put yourself forwards if you are a supplier / agency! Following is a list of companies currently on our radar: Specific multivariate / multivariable / split testing tools and services: <ul> <li>Adlucent - <a href="http://www.adlucent.com/optimize/landing-page.html">http://www.adlucent.com/optimize/landing-page.html</a></li> <li>Google Website Optimizer - <a href="http://services.google.com/websiteoptimizer/">http://services.google.com/websiteoptimizer/</a></li> <li>Memetrics - <a href="http://www.memetrics.com/">http://www.memetrics.com/</a> </li> <li>Offermatica - <a href="http://www.offermatica.com/">http://www.offermatica.com</a></li> <li>Optimost - <a href="http://www.optimost.com/">http://www.optimost.com</a></li> <li>SiteSpect - <a href="http://www.sitespect.com/">http://www.sitespect.com</a></li> <li>SplitAnalyzer - <a href="http://www.splitanalyzer.com/">http://www.splitanalyzer.com</a></li> <li>TaguchiNow - <a href="http://www.taguchinow.com/">http://www.taguchinow.com</a></li> <li>Vertster - <a href="http://www.vertster.com/">http://www.vertster.com/</a></li> </ul> Site conversion optimisation solutions (typically continuous learning approach): <ul> <li>[x+1] - <a href="http://www.xplusone.com/">http://www.xplusone.com/</a></li> <li>Kefta - <a href="http://www.kefta.com/">http://www.kefta.com/</a></li> <li>Maxymiser - <a href="http://www.maxymiser.com/">http://www.maxymiser.com</a></li> <li>Touch Clarity (Omniture) - <a href="http://www.omniture.com/touchclarity">http://www.omniture.com/touchclarity</a></li> <li>ATG Campaign Optimizer - <a href="http://www.atg.com/en/products/campaign_optimizer.jhtml">http://www.atg.com/en/products/campaign_optimizer.jhtml</a></li> <li>Wunderloop - <a href="http://wunderloop.com/en/?page_id=13">http://wunderloop.com/en/?page_id=13</a></li> </ul> (NB I’ve left out a whole load of online advertising optimisation solutions, including the behavioural targeting crowd here – in theory these can of course be used to serve and optimize content on your own site, not just your ads on other sites. I’ve also left out a number of optimisation solutions that are largely focused around search engine marketing e.g. landing page optimisation analytics built into a bid management tool. The above multivariate testing tools will often be used for search marketing optimisation of course.) Any thoughts, suggestions? Ashley Friedlein CEO E-consultancy.com

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>We (E-consultancy) are looking at doing some specific content and events (roundtables, training and so on) around the topic of testing and optimisation as we see it as an enormously important topic going forwards. </Paragraph> <Paragraph>At this stage we’d be interested to know whether you think the topic is of interest, and also who you know out there that specializes in this area? Have you got any experiences, recommendations or suggestions to share? Feel free to put yourself forwards if you are a supplier / agency!</Paragraph> <Paragraph>Following is a list of companies currently on our radar:</Paragraph> <Paragraph> <Emphasis>Specific multivariate / multivariable / split testing tools and services:</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>Adlucent - <Link URL="http://www.adlucent.com/optimize/landing-page.html" Window="New">http://www.adlucent.com/optimize/landing-page.html</Link></ListItem> <ListItem>Google Website Optimizer - <Link URL="http://services.google.com/websiteoptimizer/" Window="New">http://services.google.com/websiteoptimizer/</Link></ListItem> <ListItem>Memetrics - <Link URL="http://www.memetrics.com/" Window="New">http://www.memetrics.com/</Link> </ListItem> <ListItem>Offermatica - <Link URL="http://www.offermatica.com/" Window="New">http://www.offermatica.com</Link></ListItem> <ListItem>Optimost - <Link URL="http://www.optimost.com/" Window="New">http://www.optimost.com</Link></ListItem> <ListItem>SiteSpect - <Link URL="http://www.sitespect.com/" Window="New">http://www.sitespect.com</Link></ListItem> <ListItem>SplitAnalyzer - <Link URL="http://www.splitanalyzer.com/" Window="New">http://www.splitanalyzer.com</Link></ListItem> <ListItem>TaguchiNow - <Link URL="http://www.taguchinow.com/" Window="New">http://www.taguchinow.com</Link></ListItem> <ListItem>Vertster - <Link URL="http://www.vertster.com/" Window="New">http://www.vertster.com/</Link></ListItem> </List> <Paragraph> <Emphasis>Site conversion optimisation solutions (typically continuous learning approach):</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>[x+1] - <Link URL="http://www.xplusone.com/" Window="New">http://www.xplusone.com/</Link></ListItem> <ListItem>Kefta - <Link URL="http://www.kefta.com/" Window="New">http://www.kefta.com/</Link></ListItem> <ListItem>Maxymiser - <Link URL="http://www.maxymiser.com/" Window="New">http://www.maxymiser.com</Link></ListItem> <ListItem>Touch Clarity (Omniture) - <Link URL="http://www.omniture.com/touchclarity" Window="New">http://www.omniture.com/touchclarity</Link></ListItem> <ListItem>ATG Campaign Optimizer - <Link URL="http://www.atg.com/en/products/campaign_optimizer.jhtml" Window="New">http://www.atg.com/en/products/campaign_optimizer.jhtml</Link></ListItem> <ListItem>Wunderloop - <Link URL="http://wunderloop.com/en/?page_id=13" Window="New">http://wunderloop.com/en/?page_id=13</Link></ListItem> </List> <Paragraph>(NB I’ve left out a whole load of online advertising optimisation solutions, including the behavioural targeting crowd here – in theory these can of course be used to serve and optimize content on your own site, not just your ads on other sites. </Paragraph> <Paragraph>I’ve also left out a number of optimisation solutions that are largely focused around search engine marketing e.g. landing page optimisation analytics built into a bid management tool. The above multivariate testing tools will often be used for search marketing optimisation of course.)</Paragraph> <Paragraph>Any thoughts, suggestions?</Paragraph> <Paragraph>Ashley Friedlein<LineBreak />CEO<LineBreak />E-consultancy.com</Paragraph> </FormattedContent>

2007-05-15T18:20:00+01:00

econsultancy_xml

We're seeing growing interest from site owners in doing A/B split testing and multivariate / multivariable testing - for landing pages, for product pages, for buying processes, for e-mails and so on. But who are the service providers out there specialising in offering such solutions?

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>We're seeing growing interest from site owners in doing A/B split testing and multivariate / multivariable testing - for landing pages, for product pages, for buying processes, for e-mails and so on.</Emphasis> </Paragraph> <Paragraph>But who are the service providers out there specialising in offering such solutions?</Paragraph> </FormattedContent>

false 1200

Those interested in web analytics should read the <a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.

363338

Multivariate Testing and A/B Split Testing - who provides it? false

2007-05-15T18:20:00+01:00

multivariate-testing-and-a-b-split-testing-who-provides-it

2009-04-30T05:07:44+01:00

2009-10-13T09:03:19+01:00

3887