42244 6 3 econsultancy_xml <p> <em>Share of UK Internet Visits by Age Group, 4 weeks to 12th May 2007, 2006 and 2005. Source: Hitwise.</em> </p> <p> <img alt="Share of UK Internet Visits by Age Group, 4 weeks ending 12th May 2007, 2006 and 2005" src="http://farm1.static.flickr.com/205/501002820_7f89c6b224.jpg" />  </p> <p>Hitwise's Heather Hopkins says internet use by the over 55s is consistent with other age groups – their favourite categories are search engines, Adult and Shopping and Classifieds. </p> <p>Travel and news and media websites are also popular - silver surfers accounted for 27% of visits to travel sites, and 24% of news and media site visits. </p> <p>The increase in usage, she says, has come from both wealthy over 55s and those on low incomes - visits from low income groups are up by 29% over the past two years, and 30% for the wealthier over 55s. </p> <p> <strong>Further reading:</strong> <br /> <a href="/blog/784-silver-surfers-prefer-internet-to-diy-and-gardening">'Silver surfers' prefer internet to DIY and gardening</a> <br /> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Quote>Share of UK Internet Visits by Age Group, 4 weeks to 12th May 2007, 2006 and 2005. Source: Hitwise.</Quote> </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Share of UK Internet Visits by Age Group, 4 weeks ending 12th May 2007, 2006 and 2005" Source="http://farm1.static.flickr.com/205/501002820_7f89c6b224.jpg"> </Image>  </Paragraph> <Paragraph>Hitwise's Heather Hopkins says internet use by the over 55s is consistent with other age groups – their favourite categories are search engines, Adult and Shopping and Classifieds. </Paragraph> <Paragraph>Travel and news and media websites are also popular - silver surfers accounted for 27% of visits to travel sites, and 24% of news and media site visits. </Paragraph> <Paragraph>The increase in usage, she says, has come from both wealthy over 55s and those on low incomes - visits from low income groups are up by 29% over the past two years, and 30% for the wealthier over 55s. </Paragraph> <Paragraph> <Emphasis>Further reading:</Emphasis> <LineBreak /> <Link URL="/blog/784-silver-surfers-prefer-internet-to-diy-and-gardening" Window="New">'Silver surfers' prefer internet to DIY and gardening</Link> <LineBreak /> </Paragraph> </FormattedContent> 2007-05-16T18:10:00+01:00 1 1 econsultancy_xml <p> <strong>New stats from Hitwise show that over 55s, or ‘silver surfers’, are close to becoming the largest demographic age group online.</strong> </p> <p>The largest is currently the 35-44 age group, which accounted for 23.5% of internet visits in the four weeks up to 12th May. Silver surfers had 22% of visits. <br /></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>New stats from Hitwise show that over 55s, or ‘silver surfers’, are close to becoming the largest demographic age group online.</Emphasis> </Paragraph> <Paragraph>The largest is currently the 35-44 age group, which accounted for 23.5% of internet visits in the four weeks up to 12th May. Silver surfers had 22% of visits. <LineBreak /></Paragraph> </FormattedContent> false 1209 <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> 363351 Silver surfers expand their online presence false 2007-05-17T11:39:00+01:00 silver-surfers-expand-their-online-presence 2009-04-29T22:09:53+01:00 2009-10-13T09:03:43+01:00 865