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  &lt;p&gt;
    &lt;a href="http://www.google.com/search?hl=en&amp;amp;q=+steve+jobs&amp;amp;btnG=Search"&gt;
      &lt;img alt="Google search results " src="http://farm1.static.flickr.com/221/501897390_e09a8ae27f_o.jpg" /&gt;
    &lt;/a&gt;
  &lt;/p&gt;
  &lt;p&gt;&#160;&lt;/p&gt;
  &lt;p&gt;Google has also added contextual navigational links, which will be displayed above the search results. In the example above, a search for 'Steve Jobs' gives links for web, news and video, but this changes based on the search term entered. &lt;/p&gt;
  &lt;p&gt;According to Google VP of Search Products &lt;a href="http://googleblog.blogspot.com/2007/05/universal-search-best-answer-is-still.html"&gt;Marissa Mayer&lt;/a&gt;:&lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;"Our focus has always been making our users' search experience as simple and straightforward as possible.&lt;br /&gt;&lt;br /&gt;"The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query."&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;The aim of universal search is for searches to return results for all media related to the search term, not just web pages&#160;that feature the phrase.&#160;&lt;/p&gt;
  &lt;p&gt;In Google's example, a search for &lt;a href="http://www.google.com/search?hl=en&amp;amp;q=darth+vader&amp;amp;btnG=Search"&gt;'darth vader'&lt;/a&gt; will return links to a variety of sources relevant to the search - images, web pages, and movie clips. &lt;/p&gt;
  &lt;p&gt;Other innovations are planned, which you can see at &lt;a href="http://www.google.com/experimental/"&gt;Google Labs&lt;/a&gt;. One example is the ability to&#160;view search results on timelines or a map. &lt;/p&gt;
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  &lt;Paragraph Align="Center"&gt;
    &lt;Link URL="http://www.google.com/search?hl=en&amp;amp;q=+steve+jobs&amp;amp;btnG=Search" Window="New"&gt;
      &lt;Image AlternateText="Google search results " Source="http://farm1.static.flickr.com/221/501897390_e09a8ae27f_o.jpg"&gt;
      &lt;/Image&gt;
    &lt;/Link&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;&#160;&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Google has also added contextual navigational links, which will be displayed above the search results. In the example above, a search for 'Steve Jobs' gives links for web, news and video, but this changes based on the search term entered. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;According to Google VP of Search Products &lt;Link URL="http://googleblog.blogspot.com/2007/05/universal-search-best-answer-is-still.html" Window="New"&gt;Marissa Mayer&lt;/Link&gt;:&lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"Our focus has always been making our users' search experience as simple and straightforward as possible.&lt;LineBreak /&gt;&lt;LineBreak /&gt;"The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query."&lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;The aim of universal search is for searches to return results for all media related to the search term, not just web pages&#160;that feature the phrase.&#160;&lt;/Paragraph&gt;
  &lt;Paragraph&gt;In Google's example, a search for &lt;Link URL="http://www.google.com/search?hl=en&amp;amp;q=darth+vader&amp;amp;btnG=Search" Window="New"&gt;'darth vader'&lt;/Link&gt; will return links to a variety of sources relevant to the search - images, web pages, and movie clips. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Other innovations are planned, which you can see at &lt;Link URL="http://www.google.com/experimental/" Window="New"&gt;Google Labs&lt;/Link&gt;. One example is the ability to&#160;view search results on timelines or a map. &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-05-17T10:50:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Google is to combine results from its various search engines,&#160;in an attempt to provide more relevant information for users.&lt;/strong&gt;&#160;&lt;/p&gt;
  &lt;p&gt;The web giant&#160;has&#160;altered its home page, and&#160;will&#160;start integrating&#160;content from images, maps, books, video, and news into&#160;its search results.&lt;/p&gt;
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  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Google is to combine results from its various search engines,&#160;in an attempt to provide more relevant information for users.&lt;/Emphasis&gt;&#160;&lt;/Paragraph&gt;
  &lt;Paragraph&gt;The web giant&#160;has&#160;altered its home page, and&#160;will&#160;start integrating&#160;content from images, maps, books, video, and news into&#160;its search results.&lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;Refer also to Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/user-experience-buyers-guide"&gt;User Experience Buyer's Guide&lt;/a&gt;&lt;/strong&gt; and &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide"&gt;Effective Web Design Guide&lt;/a&gt;&lt;/strong&gt; for more information about best practice in these areas.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Refer also to Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/user-experience-buyers-guide"&gt;User Experience Buyer's Guide&lt;/a&gt;&lt;/strong&gt; and &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide"&gt;Effective Web Design Guide&lt;/a&gt;&lt;/strong&gt; for more information about best practice in these areas.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">363356</legacy-article-id>
  <name>Google launches 'Universal search'</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-05-17T11:32:00+01:00</published-at>
  <slug>google-launches-universal-search</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T22:49:21+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:03:39+01:00</updated-at>
  <views-count type="integer">235</views-count>
</blog-post>
