42244 0 3 econsultancy_xml <p>This is a further extension of AOL's recent strategy, with the company moving away from its roots as an ISP to building up its interests in online advertising. </p> <p>The acquisition of <a href="http://www.adtech.info/en/index.html">Adtech</a> provides the company with an ad serving platform which serves web publishers in 25 countries and allows them to  manage and report on their online ad campaigns.</p> <p>While AdTech is primarily based in Europe, it recently began operating in the US  where it competes directly with DoubleClick, which was recently <a href="/blog/1052-how-does-the-google-doubleclick-deal-affect-you">acquired by Google for $3.1bn</a>. </p> <p>The financial terms of the AOL/Adtech deal were not disclosed. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>This is a further extension of AOL's recent strategy, with the company moving away from its roots as an ISP to building up its interests in online advertising. </Paragraph> <Paragraph>The acquisition of <Link URL="http://www.adtech.info/en/index.html" Window="New">Adtech</Link> provides the company with an ad serving platform which serves web publishers in 25 countries and allows them to  manage and report on their online ad campaigns.</Paragraph> <Paragraph>While AdTech is primarily based in Europe, it recently began operating in the US  where it competes directly with DoubleClick, which was recently <Link URL="/blog/1052-how-does-the-google-doubleclick-deal-affect-you" Window="New">acquired by Google for $3.1bn</Link>. </Paragraph> <Paragraph>The financial terms of the AOL/Adtech deal were not disclosed. </Paragraph> </FormattedContent> 2007-05-17T15:48:00+01:00 0 1 econsultancy_xml <p> <strong>AOL has announced the purchase of Adtech AG, an online ad company based in Germany.</strong> </p> <p>The news come just a day after AOL purchased mobile advertising company Third Screen Media - both companies will operate within AOL's <a href="http://advertising.com/index.php">Advertising.com</a> business. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>AOL has announced the purchase of Adtech AG, an online ad company based in Germany.</Emphasis> </Paragraph> <Paragraph>The news come just a day after AOL purchased mobile advertising company Third Screen Media - both companies will operate within AOL's <Link URL="http://advertising.com/index.php" Window="New">Advertising.com</Link> business. </Paragraph> </FormattedContent> false 1215 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363359 AOL buys Adtech, will become part of Advertising.com false 2007-05-17T17:54:00+01:00 aol-buys-adtech-will-become-part-of-advertising-com 2009-04-29T19:00:44+01:00 2009-10-13T09:03:49+01:00 302