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econsultancy_xml

According to <a href="http://www.wpp.com/wpp/">WPP </a>chief executive Martin Sorrell: <blockquote> "24/7 Real Media significantly enhances our capabilities, technological resources and talent, as well as adding to our geographic coverage and our measurable skills." </blockquote> The deal will strengthen WPP’s position in online advertising, giving the group added technology and search marketing skills, as well as a presence in Asia. Founded in 1995, <a href="http://www.247realmedia.com/EN-US/">24/7 Real Media</a> provides digital media sales, search marketing, and technology - its media arm is one of the largest CPM media networks, with more than 950 participating sites and 115m monthly unique users worldwide. The firm has shown strong growth - its revenues for the year ending 31 December 2006 were $200m, up 43% on the previous year. 24/7 employs 400 people in 12 countries.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>According to <Link URL="http://www.wpp.com/wpp/" Window="New">WPP </Link>chief executive Martin Sorrell: </Paragraph> <Block> <Paragraph> <Quote>"24/7 Real Media significantly enhances our capabilities, technological resources and talent, as well as adding to our geographic coverage and our measurable skills."</Quote> </Paragraph> </Block> <Paragraph>The deal will strengthen WPP’s position in online advertising, giving the group added technology and search marketing skills, as well as a presence in Asia. </Paragraph> <Paragraph>Founded in 1995, <Link URL="http://www.247realmedia.com/EN-US/" Window="New">24/7 Real Media</Link> provides digital media sales, search marketing, and technology - its media arm is one of the largest CPM media networks, with more than 950 participating sites and 115m monthly unique users worldwide. </Paragraph> <Paragraph>The firm has shown strong growth - its revenues for the year ending 31 December 2006 were $200m, up 43% on the previous year. 24/7 employs 400 people in 12 countries.</Paragraph> </FormattedContent>

2007-05-17T16:13:00+01:00

econsultancy_xml

British ad giant WPP has announced the acquisition of internet ad company 24/7 Real Media for a whopping $649m (£329m). The move is the latest in a flurry of mergers in the online ad market following the <a href="/blog/1078-concern-grows-over-google-doubleclick-acquisition">Google/DoubleClick deal.</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>British ad giant WPP has announced the acquisition of internet ad company 24/7 Real Media for a whopping $649m (£329m).</Emphasis> </Paragraph> <Paragraph>The move is the latest in a flurry of mergers in the online ad market following the <Link URL="/blog/1078-concern-grows-over-google-doubleclick-acquisition" Window="New">Google/DoubleClick deal.</Link></Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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WPP to buy 24/7 Real Media false

2007-05-18T09:30:00+01:00

wpp-to-buy-24-7-real-media

2009-04-28T22:49:24+01:00

2009-10-13T09:03:53+01:00

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