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econsultancy_xml

The purchase of <a href="http://www.atlassolutions.com/">Atlas</a> is an especially significant move - it competes against DoubleClick's technology platform, allowing advertisers to place ads more efficiently and publishers to better manage their inventory. According to <a href="http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-18-2007/0004591411&EDATE=">Microsoft</a>: <blockquote> "This deal expands upon the company's previously outlined vision to provide the advertising industry with a world class, Internet-wide advertising platform, as well as a set of tools and services that help its constituents generate the highest possible return on their advertising investments." </blockquote>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The purchase of <Link URL="http://www.atlassolutions.com/" Window="New">Atlas</Link> is an especially significant move - it competes against DoubleClick's technology platform, allowing advertisers to place ads more efficiently and publishers to better manage their inventory. </Paragraph> <Paragraph>According to <Link URL="http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-18-2007/0004591411&EDATE=" Window="New">Microsoft</Link>: </Paragraph> <Block> <Paragraph> <Quote>"This deal expands upon the company's previously outlined vision to provide the advertising industry with a world class, Internet-wide advertising platform, as well as a set of tools and services that help its constituents generate the highest possible return on their advertising investments."</Quote> </Paragraph> </Block> </FormattedContent>

2007-05-18T13:25:00+01:00

econsultancy_xml

Microsoft has bought online advertising firm aQuantive for about $6bn (£3bn), giving it ownership of ad technology provider Atlas; interactive agency AvenueA/Razorfish; and Drive PM, which provides targeting tools for internet advertisers and publishers. The announcement of the deal follows a wave of consolidation seen in the online ad market recently -<a href="/blog/1052-how-does-the-google-doubleclick-deal-affect-you">Google's DoubleClick deal</a>, <a href="/blog/1215-aol-buys-adtech-will-become-part-of-advertising-com">AOL's acquisition of AdTech</a> and <a href="/blog/1216-wpp-to-buy-24-7-real-media">WPP's purchase of 24/7 Real Media</a>.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Microsoft has bought online advertising firm aQuantive for about $6bn (£3bn), giving it ownership of ad technology provider Atlas; interactive agency AvenueA/Razorfish; and Drive PM, which provides targeting tools for internet advertisers and publishers.</Emphasis> </Paragraph> <Paragraph>The announcement of the deal follows a wave of consolidation seen in the online ad market recently -<Link URL="/blog/1052-how-does-the-google-doubleclick-deal-affect-you" Window="New">Google's DoubleClick deal</Link>, <Link URL="/blog/1215-aol-buys-adtech-will-become-part-of-advertising-com" Window="New">AOL's acquisition of AdTech</Link> and <Link URL="/blog/1216-wpp-to-buy-24-7-real-media" Window="New">WPP's purchase of 24/7 Real Media</Link>. </Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Microsoft buys aQuantive for $6bn false

2007-05-18T14:53:00+01:00

microsoft-buys-aquantive-for-6bn

2009-04-28T22:49:30+01:00

2009-10-13T09:04:03+01:00

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