7526 2 3 econsultancy_xml AA's data showed internet ads became worth £2.01 billion last year. Echoing previously released figures, it showed how online ad spend <a href="http://www.editorsweblog.org/print_newspapers/2007/03/uk_online_ad_spend_overtakes_newspapers.php">overtook</a> that in newspapers last year.<br /><br />But, unlike <a href="http://www.iabuk.net/en/1/iabadspend2006.mxs">IAB's March figures</a>, which indicated a 41.2 percent growth in 2006, the latest data pegs the online increase for last year at 47 percent.<br /><br /><em>"The time people spend online keeps going up each year, so advertisers follow their audiences online to spend money on the medium," </em><a href="http://www.ireland.com/newspaper/breaking/2007/0521/breaking17.htm">Phillipson told Press Association</a>.<em> "I believe online spend could overtake TV within the next three to four years."</em><br /><br />Like print, broadcast media advertising showed a downturn in 2006, the figures show.<br /><br />Many expect Google, the advertising powerhouse, will now shortly overtake even ITV in terms of UK ad spend. The commercial broadcaster last week posted a drop in ad revenue. <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">AA's data showed internet ads became worth £2.01 billion last year. Echoing previously released figures, it showed how online ad spend <Link URL="http://www.editorsweblog.org/print_newspapers/2007/03/uk_online_ad_spend_overtakes_newspapers.php" Window="New">overtook</Link> that in newspapers last year.<LineBreak /><LineBreak />But, unlike <Link URL="http://www.iabuk.net/en/1/iabadspend2006.mxs" Window="New">IAB's March figures</Link>, which indicated a 41.2 percent growth in 2006, the latest data pegs the online increase for last year at 47 percent.<LineBreak /><LineBreak /><Quote>"The time people spend online keeps going up each year, so advertisers follow their audiences online to spend money on the medium," </Quote><Link URL="http://www.ireland.com/newspaper/breaking/2007/0521/breaking17.htm" Window="New">Phillipson told Press Association</Link>.<Quote> "I believe online spend could overtake TV within the next three to four years."</Quote><LineBreak /><LineBreak />Like print, broadcast media advertising showed a downturn in 2006, the figures show.<LineBreak /><LineBreak />Many expect Google, the advertising powerhouse, will now shortly overtake even ITV in terms of UK ad spend. The commercial broadcaster last week posted a drop in ad revenue.</FormattedContent> 2007-05-21T10:23:00+01:00 0 1 econsultancy_xml <strong>Internet advertising could overtake that on TV by 2011, according to one industry spokesperson.</strong> <br /> <br />Guy Phillipson, chief executive of the internet Advertising Bureau (IAB), made the prediction after the Advertising Association (AA) today <a href="http://www.adassoc.org.uk/News_Release_180507.pdf">released figures</a> (pdf) showing online ad spend in the UK last year grew by almost  a half.<br /><br /> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>Internet advertising could overtake that on TV by 2011, according to one industry spokesperson.</Emphasis> <LineBreak /> <LineBreak />Guy Phillipson, chief executive of the internet Advertising Bureau (IAB), made the prediction after the Advertising Association (AA) today <Link URL="http://www.adassoc.org.uk/News_Release_180507.pdf" Window="New">released figures</Link> (pdf) showing online ad spend in the UK last year grew by almost  a half.<LineBreak /><LineBreak /></FormattedContent> false 1225 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363375 Online ad spend booms, could rival TV false 2007-05-21T15:30:00+01:00 online-ad-spend-booms-could-rival-tv 2009-04-28T22:49:33+01:00 2009-10-13T09:04:12+01:00 125