42244 0 3 econsultancy_xml <p> <em>Other highlights from the report include:</em> </p> <ul> <li>Search advertising accounted for 40% of revenue  - around £6.8bn (£3.4bn). <br /></li> <li>Display advertising made up 32% of revenue, classifieds 18%, and lead generation 8%.  <br /></li> <li>Consumer advertisers spent most, accounting for 52% of revenues, with financial services advertisers on 16% and computer advertisers on 10%. <br /></li> <li>In the consumer category the biggest sub-categories were retail (47%), automotive (22%), leisure (13%), and entertainment and packaged goods (both 8%).<br /></li> <li>Display advertising totalled $5.4bn (£2.7bn), with display ads accounting for 22% of 2006 revenues, rich media 7%, and sponsorship 3%. <br /></li> <li>Internet ad revenue accounted for 5.9% of total US ad spending in 2006. </li> </ul> <p>While the IAB's figures for UK ad spend last year revealed that <a href="/blog/993-online-ad-spend-overtakes-newspapers">online ad spend had overtaken newspaper advertising</a>, US newspaper ad spend was £51.2bn (£25.7bn), far more than that spent online. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Quote>Other highlights from the report include:</Quote> </Paragraph> <List Type="Disc"> <ListItem>Search advertising accounted for 40% of revenue  - around £6.8bn (£3.4bn). <LineBreak /></ListItem> <ListItem>Display advertising made up 32% of revenue, classifieds 18%, and lead generation 8%.  <LineBreak /></ListItem> <ListItem>Consumer advertisers spent most, accounting for 52% of revenues, with financial services advertisers on 16% and computer advertisers on 10%. <LineBreak /></ListItem> <ListItem>In the consumer category the biggest sub-categories were retail (47%), automotive (22%), leisure (13%), and entertainment and packaged goods (both 8%).<LineBreak /></ListItem> <ListItem>Display advertising totalled $5.4bn (£2.7bn), with display ads accounting for 22% of 2006 revenues, rich media 7%, and sponsorship 3%. <LineBreak /></ListItem> <ListItem>Internet ad revenue accounted for 5.9% of total US ad spending in 2006. </ListItem> </List> <Paragraph>While the IAB's figures for UK ad spend last year revealed that <Link URL="/blog/993-online-ad-spend-overtakes-newspapers" Window="New">online ad spend had overtaken newspaper advertising</Link>, US newspaper ad spend was £51.2bn (£25.7bn), far more than that spent online. </Paragraph> </FormattedContent> 2007-05-24T09:59:00+01:00 0 1 econsultancy_xml <p> <strong>The Interactive Advertising Bureau (IAB) released its 2006 Internet Advertising Revenue Report yesterday, with the figures revealing that total online ad spend reached $16.9bn (£8.5bn).</strong> </p> <p>The <a href="http://www.iab.net/resources/adrevenue/pdf/IAB_PwC_2006_Final.pdf">report</a> (PDF) shows that online ad revenue grew by 35% on 2005's figures, with a record $4.8bn (£2.4bn) in revenues for Q4 2006.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The Interactive Advertising Bureau (IAB) released its 2006 Internet Advertising Revenue Report yesterday, with the figures revealing that total online ad spend reached $16.9bn (£8.5bn).</Emphasis> </Paragraph> <Paragraph>The <Link URL="http://www.iab.net/resources/adrevenue/pdf/IAB_PwC_2006_Final.pdf" Window="New">report</Link> (PDF) shows that online ad revenue grew by 35% on 2005's figures, with a record $4.8bn (£2.4bn) in revenues for Q4 2006.</Paragraph> </FormattedContent> false 1245 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363408 US online ad spend jumps 35% false 2007-05-24T13:48:00+01:00 us-online-ad-spend-jumps-35 2009-04-28T22:49:53+01:00 2009-10-13T09:04:44+01:00 327