42244 0 3 econsultancy_xml <p>Both firms have now agreed to auditing, according to the <a href="http://www.iab.net/news/pr_2007_05_22.asp">IAB</a>: </p> <blockquote> <p> <em>"Nielsen//NetRatings has formally announced its entrance into a full audit and accreditation process with the Media Rating Council, and comScore is in the final stages of its pre-audit with the MRC and indicated a commitment to finalising the timeline for a full audit and accreditation within the next 90 days."</em> </p> </blockquote> <p>As well as criticising panel-based measurement, the IAB had also raised concerns about discrepancies in audience measurements of media companies and the metrics firms.</p> <p>Media firms have often queried the firm's measurements, as they generally produce lower visitor figures than in-house server logs, though some of this discrepancy could be attributable to <a href="/blog/1054-cookie-based-data-inflates-website-stats">cookie deletion</a>.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Both firms have now agreed to auditing, according to the <Link URL="http://www.iab.net/news/pr_2007_05_22.asp" Window="New">IAB</Link>: </Paragraph> <Block> <Paragraph> <Quote>"Nielsen//NetRatings has formally announced its entrance into a full audit and accreditation process with the Media Rating Council, and comScore is in the final stages of its pre-audit with the MRC and indicated a commitment to finalising the timeline for a full audit and accreditation within the next 90 days."</Quote> </Paragraph> </Block> <Paragraph>As well as criticising panel-based measurement, the IAB had also raised concerns about discrepancies in audience measurements of media companies and the metrics firms.</Paragraph> <Paragraph>Media firms have often queried the firm's measurements, as they generally produce lower visitor figures than in-house server logs, though some of this discrepancy could be attributable to <Link URL="/blog/1054-cookie-based-data-inflates-website-stats" Window="New">cookie deletion</Link>.</Paragraph> </FormattedContent> 2007-05-24T11:07:00+01:00 0 1 econsultancy_xml <p> <strong>The Interactive Advertising Bureau (IAB) has announced it has reached an agreement with both comScore and Nielsen/NetRatings over auditing of their measurement techniques.</strong> </p> <p>Last month, the<a href="/blog/1080-iab-slams-measurement-groups"> IAB challenged both metrics firms</a> to throw open their methods to inspection by independent auditors and expressed concern about the use of panels to measure web audiences.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The Interactive Advertising Bureau (IAB) has announced it has reached an agreement with both comScore and Nielsen/NetRatings over auditing of their measurement techniques.</Emphasis> </Paragraph> <Paragraph>Last month, the<Link URL="/blog/1080-iab-slams-measurement-groups" Window="New"> IAB challenged both metrics firms</Link> to throw open their methods to inspection by independent auditors and expressed concern about the use of panels to measure web audiences.</Paragraph> </FormattedContent> false 1247 363410 Measurement groups agree to audits false 2007-05-24T13:57:00+01:00 measurement-groups-agree-to-audits 2009-04-28T22:49:55+01:00 2009-04-28T22:49:55+01:00 171