7526 0 3 econsultancy_xml <p>At the UK event, <a href="http://forums.seroundtable.com/showthread.php?t=1921">attendees</a> were given information on how the ad engine, which was launched in the US in February and on which so many of Yahoo!'s hopes of rivaling <a href="http://www.google.co.uk">Google</a> are pinned, will be implemented on this side of the pond.</p> <p>But the company has already begun a limited test of some portions of the service, according to an email sent out by <a href="http://www.yahoo.com">Yahoo!</a>.</p> <blockquote> <p> <em>"To help ensure we launch our new ranking model successfully, we have started running a limited test across our UK advertisers listings in which the display order of sponsored search listings in some keyword markets is based on factors other than bid,"</em> <a href="http://www.ppcblog.co.uk/yahoo/yahoo-testing-new-quality-based-ranking-algo-in-uk/">the email read</a>.</p> <p> <em>"Our new sponsored search system will be rolled out in the UK soon, beginning with advertiser migration later this quarter."</em> </p> </blockquote> <p>Yahoo! has previously said Panama will be available to the UK in the second quarter of the year (ie. between April and June).</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>At the UK event, <Link URL="http://forums.seroundtable.com/showthread.php?t=1921" Window="New">attendees</Link> were given information on how the ad engine, which was launched in the US in February and on which so many of Yahoo!'s hopes of rivaling <Link URL="http://www.google.co.uk" Window="New">Google</Link> are pinned, will be implemented on this side of the pond.</Paragraph> <Paragraph>But the company has already begun a limited test of some portions of the service, according to an email sent out by <Link URL="http://www.yahoo.com" Window="New">Yahoo!</Link>.</Paragraph> <Block> <Paragraph> <Quote>"To help ensure we launch our new ranking model successfully, we have started running a limited test across our UK advertisers listings in which the display order of sponsored search listings in some keyword markets is based on factors other than bid,"</Quote> <Link URL="http://www.ppcblog.co.uk/yahoo/yahoo-testing-new-quality-based-ranking-algo-in-uk/" Window="New">the email read</Link>.</Paragraph> <Paragraph> <Quote>"Our new sponsored search system will be rolled out in the UK soon, beginning with advertiser migration later this quarter."</Quote> </Paragraph> </Block> <Paragraph>Yahoo! has previously said Panama will be available to the UK in the second quarter of the year (ie. between April and June).</Paragraph> </FormattedContent> 2007-05-29T08:38:00+01:00 0 1 econsultancy_xml <p> <strong>Yahoo! has started testing its Panama contextual search advertising platform in the UK and will roll out the full service shortly.</strong> </p> <p>The company last week invited search marketing professionals to a preview of the service, which seeks to improve return on advertising investment by better targeting ads to users.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Yahoo! has started testing its Panama contextual search advertising platform in the UK and will roll out the full service shortly.</Emphasis> </Paragraph> <Paragraph>The company last week invited search marketing professionals to a preview of the service, which seeks to improve return on advertising investment by better targeting ads to users.</Paragraph> </FormattedContent> false 1261 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363425 Yahoo! readies Panama for UK launch false 2007-05-29T10:18:00+01:00 yahoo-readies-panama-for-uk-launch 2009-04-28T22:50:09+01:00 2009-10-13T09:05:10+01:00 500