7526 0 3 econsultancy_xml <p>The <a href="https://www.google.com/adsense/static/en_US/AdFormats.html">new formats</a> are a banner-like 728x90 "Leaderboard", a 120x600 "Skyscraper" and a 160-x600 "Wide Skyscraper", adding to the previous inventory of four sizes.</p> <p>Clicking on a play button that appears in a portion of the ad begins to show the animated Flash video. Publishers need to enable pictorial ads in their dashboard in order to display the ads.</p> <blockquote> <p> <em>"If the advertiser has chosen to display the click-to-play video ad as a cost-per-thousand impression (CPM) ad, you will be paid for every valid impression of the static image, regardless of plays or clicks to the advertiser's site," </em> <a href="http://adsense.blogspot.com/2007/05/make-room-for-new-video-ad-formats.html">wrote</a> AdSense's Sandra Tsui.</p> <p> <em>"If the click-to-play video ad is a cost-per-click (CPC) ad, you'll generate earnings from valid clicks to the advertiser's site rather than clicks on the play button."</em> </p> </blockquote> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The <Link URL="https://www.google.com/adsense/static/en_US/AdFormats.html" Window="New">new formats</Link> are a banner-like 728x90 "Leaderboard", a 120x600 "Skyscraper" and a 160-x600 "Wide Skyscraper", adding to the previous inventory of four sizes.</Paragraph> <Paragraph>Clicking on a play button that appears in a portion of the ad begins to show the animated Flash video. Publishers need to enable pictorial ads in their dashboard in order to display the ads.</Paragraph> <Block> <Paragraph> <Quote>"If the advertiser has chosen to display the click-to-play video ad as a cost-per-thousand impression (CPM) ad, you will be paid for every valid impression of the static image, regardless of plays or clicks to the advertiser's site," </Quote> <Link URL="http://adsense.blogspot.com/2007/05/make-room-for-new-video-ad-formats.html" Window="New">wrote</Link> AdSense's Sandra Tsui.</Paragraph> <Paragraph> <Quote>"If the click-to-play video ad is a cost-per-click (CPC) ad, you'll generate earnings from valid clicks to the advertiser's site rather than clicks on the play button."</Quote> </Paragraph> </Block> </FormattedContent> 2007-05-29T09:29:00+01:00 0 1 econsultancy_xml <p> <strong>Google has launched its AdSense video ads in three new-size formats, a move coinciding with the first anniversary of the service.</strong> </p> <p>The click-to-play blocks pay cost-per-thousand publishers for every ad impression, regardless of video plays.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google has launched its AdSense video ads in three new-size formats, a move coinciding with the first anniversary of the service.</Emphasis> </Paragraph> <Paragraph>The click-to-play blocks pay cost-per-thousand publishers for every ad impression, regardless of video plays.</Paragraph> </FormattedContent> false 1262 <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> 363426 Google rolls out new video ad formats false 2007-05-29T10:30:00+01:00 google-rolls-out-new-video-ad-formats 2009-04-28T22:50:10+01:00 2009-10-13T09:05:13+01:00 173