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econsultancy_xml

We reported recently that <a href="/blog/1179-newspaper-websites-experience-strong-growth">US newspaper websites have experienced strong growth</a> so far this year, with 59m people a month visiting US newspaper sites in the first quarter of 2007 - up 5.3% on 2006. Newspaper website audiences are valuable for advertisers - 88.1% have made a purchase online in the last six months, compared with 78.9% for the overall web audience. While online ad revenues are on the rise, this is still not enough to compensate for the drop in print ad revenues. Newspapers took a total of $10.6bn (£5.3bn) in ad revenue for Q1, a drop of 4.8% on Q1 2006. Further reading: <a href="/blog/993-online-ad-spend-overtakes-newspapers">Online ad spend overtakes newspapers</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>We reported recently that <Link URL="/blog/1179-newspaper-websites-experience-strong-growth" Window="New">US newspaper websites have experienced strong growth</Link> so far this year, with 59m people a month visiting US newspaper sites in the first quarter of 2007 - up 5.3% on 2006. </Paragraph> <Paragraph>Newspaper website audiences are valuable for advertisers - 88.1% have made a purchase online in the last six months, compared with 78.9% for the overall web audience.</Paragraph> <Paragraph>While online ad revenues are on the rise, this is still not enough to compensate for the drop in print ad revenues. Newspapers took a total of $10.6bn (£5.3bn) in ad revenue for Q1, a drop of 4.8% on Q1 2006. </Paragraph> <Paragraph> <Emphasis>Further reading:</Emphasis> <LineBreak /> <Link URL="/blog/993-online-ad-spend-overtakes-newspapers" Window="New">Online ad spend overtakes newspapers</Link> </Paragraph> </FormattedContent>

2007-05-30T12:51:00+01:00

econsultancy_xml

The Newspaper Association of America is reporting that newspaper sites have seen their ad revenues increase for the 12th quarter in a row. <a href="http://www.naa.org/sitecore/content/Global/PressCenter/2007/ONLINE-NEWSPAPER-ADVERTISING-JUMPS.aspx?lg=naaorg">Online ad revenues for US newspaper sites</a> totalled $750m (£380m) for Q1 2007, an increase of 22.3% on the same period in 2006. In the same period, print ad spending fell by 6.4%.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The Newspaper Association of America is reporting that newspaper sites have seen their ad revenues increase for the 12th quarter in a row.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.naa.org/sitecore/content/Global/PressCenter/2007/ONLINE-NEWSPAPER-ADVERTISING-JUMPS.aspx?lg=naaorg" Window="New">Online ad revenues for US newspaper sites</Link> totalled $750m (£380m) for Q1 2007, an increase of 22.3% on the same period in 2006. In the same period, print ad spending fell by 6.4%. </Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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US newspaper online ad revenues increase false

2007-05-30T17:25:00+01:00

us-newspaper-online-ad-revenues-increase

2009-04-28T22:50:20+01:00

2009-10-13T09:05:39+01:00

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