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  &lt;p&gt;But Yahoo! remains firmly in second place to &lt;a href="http://www.google.co.uk"&gt;Google&lt;/a&gt;, which enjoys a commanding 78% share.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;img alt="Search Engine Share May 2007.png" src="http://weblogs.hitwise.com/heather-hopkins/Search%20Engine%20Share%20May%202007.png" /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Although Yahoo!'s main rival boasts a vast lead, it showed only a three percent increase in its share over the last year, according to the data.&lt;/p&gt;
  &lt;p&gt;But even that&#160;would be&#160;envied by &lt;a href="http://www.live.com"&gt;MSN/Live Search&lt;/a&gt;, which dropped 25% to 5.5%, and by &lt;a href="http://www.ask.com"&gt;Ask.com&lt;/a&gt;, which saw a two percent drop to five percent share.&lt;/p&gt;
  &lt;p&gt;The figures show that &lt;a href="http://www.yahoo.com"&gt;Yahoo!&lt;/a&gt; is successfully making in-roads into Google's dominance at the expense of lesser rivals. If it can continue to do that, even without making direct dents in Google's share, it will happily grow its user base.&lt;/p&gt;
  &lt;p&gt;The statistics came as Yahoo! switched on its updated &lt;a href="http://searchmarketing.yahoo.com/en_GB/upgrade.php"&gt;Panama&lt;/a&gt; search marketing platform in the UK.&lt;/p&gt;
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  &lt;Paragraph&gt;But Yahoo! remains firmly in second place to &lt;Link URL="http://www.google.co.uk" Window="New"&gt;Google&lt;/Link&gt;, which enjoys a commanding 78% share.&lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;Image AlternateText="Search Engine Share May 2007.png" Source="http://weblogs.hitwise.com/heather-hopkins/Search%20Engine%20Share%20May%202007.png"&gt;&lt;/Image&gt;&lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;LineBreak /&gt;Although Yahoo!'s main rival boasts a vast lead, it showed only a three percent increase in its share over the last year, according to the data.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;But even that&#160;would be&#160;envied by &lt;Link URL="http://www.live.com" Window="New"&gt;MSN/Live Search&lt;/Link&gt;, which dropped 25% to 5.5%, and by &lt;Link URL="http://www.ask.com" Window="New"&gt;Ask.com&lt;/Link&gt;, which saw a two percent drop to five percent share.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;The figures show that &lt;Link URL="http://www.yahoo.com" Window="New"&gt;Yahoo!&lt;/Link&gt; is successfully making in-roads into Google's dominance at the expense of lesser rivals. If it can continue to do that, even without making direct dents in Google's share, it will happily grow its user base.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;The statistics came as Yahoo! switched on its updated &lt;Link URL="http://searchmarketing.yahoo.com/en_GB/upgrade.php" Window="New"&gt;Panama&lt;/Link&gt; search marketing platform in the UK.&lt;/Paragraph&gt;
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  <created-at type="datetime">2007-05-31T09:12:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Yahoo! has been the biggest winner among search engines in gaining market share over the last year, according to new statistics.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The Sunnyvale, California, search site's share increased 13% here in the UK, taking it up to 8.6%, &lt;a href="http://weblogs.hitwise.com/heather-hopkins/2007/05/panama_uk_launch_updated_searc.html"&gt;Hitwise reported&lt;/a&gt;.&lt;/p&gt;
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    &lt;Emphasis&gt;Yahoo! has been the biggest winner among search engines in gaining market share over the last year, according to new statistics.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The Sunnyvale, California, search site's share increased 13% here in the UK, taking it up to 8.6%, &lt;Link URL="http://weblogs.hitwise.com/heather-hopkins/2007/05/panama_uk_launch_updated_searc.html" Window="New"&gt;Hitwise reported&lt;/Link&gt;.&lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;Econsultancy has published an &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide"&gt;Online Advertising Networks Buyer's Guide&lt;/a&gt;&lt;/strong&gt; which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-advertising-survey"&gt;Online Advertising Survey&lt;/a&gt;&lt;/strong&gt;, based on a survey of advertisers and agencies. For more stats and charts, see also our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/internet-advertising-statistics"&gt;Online Advertising Statistics compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Econsultancy has published an &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide"&gt;Online Advertising Networks Buyer's Guide&lt;/a&gt;&lt;/strong&gt; which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-advertising-survey"&gt;Online Advertising Survey&lt;/a&gt;&lt;/strong&gt;, based on a survey of advertisers and agencies. For more stats and charts, see also our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/internet-advertising-statistics"&gt;Online Advertising Statistics compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
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  <name>Yahoo! shows biggest UK search share gains</name>
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  <published-at type="datetime">2007-05-31T09:19:00+01:00</published-at>
  <slug>yahoo-shows-biggest-uk-search-share-gains</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T22:50:23+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-10-13T09:05:42+01:00</updated-at>
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