7526 2 3 econsultancy_xml <p>Film marketers <a href="http://www.theppc.com/silverscreen">Picture Production Company </a>and 20th Century Fox teamed to build a location, <a href="http://slurl.com/secondlife/Silverscreen/116/90/33">Silver Screen</a>, to host the event, which fans attended after winning <a href="http://livefreeordiehard.com/secondlife/">competitions</a>.</p> <p>Around 60 avatars, including journalists and bloggers, gathered in-world to put questions to the actor, while a moderator asked Willis questions over an audio stream.</p> <p> <a href="http://taids.com/2007/06/03/bruce-willis-in-second-life/">The event </a>has been hailed as innovative, but - unusually for many Second Life gimmicks - worthwhile.</p> <p>Social media marketer <a href="http://www.nevillehobson.com/2007/06/03/bruce-willis-a-great-sport-in-second-life/">Neville Hobson</a> said: </p> <blockquote> <p> <em>"[The event] in Second Life was a great example of how this virtual medium can work well when you have some real imagination and execute a good plan of organisation."</em> </p> </blockquote> <p>InformationWeek's <a href="http://www.informationweek.com/blog/main/archives/2007/06/die_hard_4_open.html">Mitch Wagner</a> said: </p> <blockquote> <p> <em>"The event taught several lessons in Second Life marketing. Fox and PPC have a plan - they're using the Second Life area and press conference as a means of building buzz for the movie both in Second Life and outside of it."</em> </p> </blockquote> <p>The internet has so far played a big part in the promotion of the forthcoming <br /><br /></p> <p> <img alt="" src="http://www.blogsmithmedia.com/www.switched.com/media/2007/05/bw2ec0.jpg" /> </p> <p>Acting individually, Willis last week <a href="http://www.switched.com/2007/05/11/bruce-willis-knows-how-to-use-the-internet-s/">popped up on the forums</a> of movie news and reviews site Ain't It Cool News to debate the finer points of his work with fans.<br /><br />Seeking to prove his identity to sceptical forum-goers, Willis even entered an iChat videoconferencing conversation with one delighted fan.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Film marketers <Link URL="http://www.theppc.com/silverscreen" Window="New">Picture Production Company </Link>and 20th Century Fox teamed to build a location, <Link URL="http://slurl.com/secondlife/Silverscreen/116/90/33" Window="New">Silver Screen</Link>, to host the event, which fans attended after winning <Link URL="http://livefreeordiehard.com/secondlife/" Window="New">competitions</Link>.</Paragraph> <Paragraph>Around 60 avatars, including journalists and bloggers, gathered in-world to put questions to the actor, while a moderator asked Willis questions over an audio stream.</Paragraph> <Paragraph> <Link URL="http://taids.com/2007/06/03/bruce-willis-in-second-life/" Window="New">The event </Link>has been hailed as innovative, but - unusually for many Second Life gimmicks - worthwhile.</Paragraph> <Paragraph>Social media marketer <Link URL="http://www.nevillehobson.com/2007/06/03/bruce-willis-a-great-sport-in-second-life/" Window="New">Neville Hobson</Link> said: </Paragraph> <Block> <Paragraph> <Quote>"[The event] in Second Life was a great example of how this virtual medium can work well when you have some real imagination and execute a good plan of organisation."</Quote> </Paragraph> </Block> <Paragraph>InformationWeek's <Link URL="http://www.informationweek.com/blog/main/archives/2007/06/die_hard_4_open.html" Window="New">Mitch Wagner</Link> said: </Paragraph> <Block> <Paragraph> <Quote>"The event taught several lessons in Second Life marketing. Fox and PPC have a plan - they're using the Second Life area and press conference as a means of building buzz for the movie both in Second Life and outside of it."</Quote> </Paragraph> </Block> <Paragraph>The internet has so far played a big part in the promotion of the forthcoming <LineBreak /><LineBreak /></Paragraph> <Paragraph Align="Center"> <Image Source="http://www.blogsmithmedia.com/www.switched.com/media/2007/05/bw2ec0.jpg"> </Image> </Paragraph> <Paragraph>Acting individually, Willis last week <Link URL="http://www.switched.com/2007/05/11/bruce-willis-knows-how-to-use-the-internet-s/" Window="New">popped up on the forums</Link> of movie news and reviews site Ain't It Cool News to debate the finer points of his work with fans.<LineBreak /><LineBreak />Seeking to prove his identity to sceptical forum-goers, Willis even entered an iChat videoconferencing conversation with one delighted fan.</Paragraph> </FormattedContent> 2007-06-04T09:08:00+01:00 1 1 econsultancy_xml <strong>Bruce Willis chatted with movie fans in Second Life to promote his upcoming Die Hard 4.0 release in a move that is being seen as good example of virtual world marketing.</strong> <br /> <br /> <a href="http://taids.com/2007/06/03/bruce-willis-in-second-life/"> <img alt="" src="http://farm2.static.flickr.com/1089/527068711_1a3aac2070.jpg" /> </a> <br /> <p>capture: <a href="http://taids.com/2007/06/03/bruce-willis-in-second-life/">Dave Brown</a></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>Bruce Willis chatted with movie fans in Second Life to promote his upcoming Die Hard 4.0 release in a move that is being seen as good example of virtual world marketing.</Emphasis> <LineBreak /> <LineBreak /> <Link URL="http://taids.com/2007/06/03/bruce-willis-in-second-life/" Window="New"> <Image Source="http://farm2.static.flickr.com/1089/527068711_1a3aac2070.jpg"> </Image> </Link> <LineBreak /> <Paragraph Align="Right">capture: <Link URL="http://taids.com/2007/06/03/bruce-willis-in-second-life/" Window="New">Dave Brown</Link></Paragraph> </FormattedContent> false 1295 363470 Bruce Willis adopts Second Life for Die Hard promo false 2007-06-04T12:13:00+01:00 bruce-willis-adopts-second-life-for-die-hard-promo 2009-04-28T22:50:43+01:00 2009-04-28T22:50:43+01:00 363