42244 0 3 econsultancy_xml <ul> <li>Total European online ad spend was €8bn (£5.4bn) last year. <br /><br /></li> <li>The UK accounted for the largest share of this amount - 39% of the total (€3.1bn or £2bn), Germany 22% (€1.7bn) and France 15% (€1.1bn). <br /><br /></li> <li> <p>Advertisers spent an average of €82.46 (£56) for each UK web user in 2006, more than twice the €39 (£26) spent for each internet user across the 13 EU countries measured by the study. The average for US internet users is around €60 (£40).</p> </li> <li> <p>Online's share of total ad revenue exceeded 10% in three European countries - The UK, Netherlands and Denmark. </p> </li> <li> <p>45% of online ad spend went on search engine marketing, 31% on display ads, 22% on classifieds and directories, and 1.6% on email marketing.</p> </li> </ul> <p> <strong>Further reading:</strong> <br /> <a href="/blog/993-online-ad-spend-overtakes-newspapers">Online ad spend overtakes newspapers</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <List Type="Disc"> <ListItem>Total European online ad spend was €8bn (£5.4bn) last year. <LineBreak /><LineBreak /></ListItem> <ListItem>The UK accounted for the largest share of this amount - 39% of the total (€3.1bn or £2bn), Germany 22% (€1.7bn) and France 15% (€1.1bn). <LineBreak /><LineBreak /></ListItem> <ListItem> <Paragraph>Advertisers spent an average of €82.46 (£56) for each UK web user in 2006, more than twice the €39 (£26) spent for each internet user across the 13 EU countries measured by the study. The average for US internet users is around €60 (£40).</Paragraph> </ListItem> <ListItem> <Paragraph>Online's share of total ad revenue exceeded 10% in three European countries - The UK, Netherlands and Denmark. </Paragraph> </ListItem> <ListItem> <Paragraph>45% of online ad spend went on search engine marketing, 31% on display ads, 22% on classifieds and directories, and 1.6% on email marketing.</Paragraph> </ListItem> </List> <Paragraph> <Emphasis>Further reading:</Emphasis> <LineBreak /> <Link URL="/blog/993-online-ad-spend-overtakes-newspapers" Window="New">Online ad spend overtakes newspapers</Link> </Paragraph> </FormattedContent> 2007-06-04T15:57:00+01:00 0 1 econsultancy_xml <p> <strong>UK internet users are the most attractive to advertisers in Europe and are targeted with even more ad spend per head than those in the US, according to new figures from the Internet Advertising Bureau (IAB).</strong> </p> <p> <em>Highlights from the <a href="http://www.iabeurope.ws/news">IAB</a> report</em> <em>, released yesterday, include...</em> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>UK internet users are the most attractive to advertisers in Europe and are targeted with even more ad spend per head than those in the US, according to new figures from the Internet Advertising Bureau (IAB).</Emphasis> </Paragraph> <Paragraph> <Quote>Highlights from the <Link URL="http://www.iabeurope.ws/news" Window="New">IAB</Link> report</Quote> <Quote>, released yesterday, include...</Quote> </Paragraph> </FormattedContent> false 1300 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363480 UK web users attract most ad spend - IAB false 2007-06-05T08:48:00+01:00 uk-web-users-attract-most-ad-spend-iab 2009-04-28T22:50:48+01:00 2009-10-13T09:06:23+01:00 336