7526 2 3 econsultancy_xml <p>The organisers selected mobile phone users behind the <a href="http://moblog.co.uk/">moblogUK</a> platform to snap camera phone images from the <a href="http://moblog.co.uk/blogs.php?show=15091">unveiling at the Tate Modern</a> yesterday morning.</p> <p>The logo itself has <a href="http://www.int.iol.co.za/index.php?set_id=6&amp;click_id=4&amp;art_id=nw20070604184607208C212834">attracted criticism</a>, but the decision of the organising committee, led by Sebastian Coe, to add mobloggers to the throngs of mainstream journalists and photographers assembled at the venue was taken as part of an online marketing attempt to curry favour with younger internet users.</p> <p>moblogUK, which runs a community of thousands of amateur mobile picture bloggers, claimed to have been the first in the world to post images of the logo to the web.</p> <p>The mobloggers also posted <a href="http://moblog.co.uk/view.php?id=253243">video</a> interviews from the event, demonstrating possible uses for mobile media capture in live PR scenarios.</p> <p>Alfie Dennen of moblogUK told E-consultancy the moblog, which received comments and responses from members of the public who could not be at the launch event, tied in with the London games' "participatory" aim.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The organisers selected mobile phone users behind the <Link URL="http://moblog.co.uk/" Window="New">moblogUK</Link> platform to snap camera phone images from the <Link URL="http://moblog.co.uk/blogs.php?show=15091" Window="New">unveiling at the Tate Modern</Link> yesterday morning.</Paragraph> <Paragraph>The logo itself has <Link URL="http://www.int.iol.co.za/index.php?set_id=6&amp;click_id=4&amp;art_id=nw20070604184607208C212834" Window="New">attracted criticism</Link>, but the decision of the organising committee, led by Sebastian Coe, to add mobloggers to the throngs of mainstream journalists and photographers assembled at the venue was taken as part of an online marketing attempt to curry favour with younger internet users.</Paragraph> <Paragraph>moblogUK, which runs a community of thousands of amateur mobile picture bloggers, claimed to have been the first in the world to post images of the logo to the web.</Paragraph> <Paragraph>The mobloggers also posted <Link URL="http://moblog.co.uk/view.php?id=253243" Window="New">video</Link> interviews from the event, demonstrating possible uses for mobile media capture in live PR scenarios.</Paragraph> <Paragraph>Alfie Dennen of moblogUK told E-consultancy the moblog, which received comments and responses from members of the public who could not be at the launch event, tied in with the London games' "participatory" aim.</Paragraph> </FormattedContent> 2007-06-04T21:30:00+01:00 1 1 econsultancy_xml <strong>The London 2012 Olympic delivery authority <a href="http://moblog.co.uk/blogs.php?show=15091">called on mobloggers</a> to distribute some of the first images of the games' new brand identity.</strong> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>The London 2012 Olympic delivery authority <Link URL="http://moblog.co.uk/blogs.php?show=15091" Window="New">called on mobloggers</Link> to distribute some of the first images of the games' new brand identity.</Emphasis> </FormattedContent> false 1302 <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> 363484 Mobloggers lend PR pace to Olympics false 2007-06-05T08:55:00+01:00 mobloggers-lend-pr-pace-to-olympics 2009-04-29T20:49:06+01:00 2009-10-13T09:06:25+01:00 398