The organisers selected mobile phone users behind the moblogUK platform to snap camera phone images from the unveiling at the Tate Modern yesterday morning.
The logo itself has attracted criticism, but the decision of the organising committee, led by Sebastian Coe, to add mobloggers to the throngs of mainstream journalists and photographers assembled at the venue was taken as part of an online marketing attempt to curry favour with younger internet users.
moblogUK, which runs a community of thousands of amateur mobile picture bloggers, claimed to have been the first in the world to post images of the logo to the web.
The mobloggers also posted video interviews from the event, demonstrating possible uses for mobile media capture in live PR scenarios.
Alfie Dennen of moblogUK told E-consultancy the moblog, which received comments and responses from members of the public who could not be at the launch event, tied in with the London games' "participatory" aim.
Learn more...
For background on online PR and social media more generally, It's worth reading our (free to registered users) Social Media Trends Briefing (June 2009). Econsultancy has also published Social Media and Online PR Template Files, which you can adapt and use for your own projects. For innovation in this space, download our Innovation Report.
Posted 05 June 2007 08:55am by Robert Andrews with 1 comment
Tags: Social Media, Blogs and Blogging, Rich Media, Hardware
Topics: Mobile Internet, Online PR & Social Media, Strategy & Planning
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Graham Charlton
Strategy & Planning
12:09PM on 5th June 2007
Hi Robert
The logo was actually unveiled at the roundhouse in chalk farm.
No matter what people think about the logo the olympics organisers were absolutely spot on in their approach to incorporating technology to emphasise the brand values of pledging and participation through social networks and blogging communities.