7526 1 3 econsultancy_xml <p>A basic free level aimed at small advertising agencies and technology companies  gives participants technical support on top of the core API access, while an advanced level aimed at faster-growing outfits gives additional account management features and service level commitments. </p> <p>An elite level for large organisations adds a regular business review with <a href="http://www.yahoo.com">Yahoo!</a>, allows joint marketing coordination and gives access to the product roadmap.</p> <p>For example, Marchex, a Seattle-based search marketing buyer, <a href="http://www.nwinnovation.com/marchex_taps_yahoo's_panama/s-0009401.html">said</a> it would unlock geo-targeting features in Panama to provide more specific campaigns to its clients.</p> <blockquote> <p> <em>"We're trying to take the program and industry to a new level by providing these commercial value-added services by opening up access more broadly,"</em> said Yahoo! sales technology MD Dan Boberg.</p> <p> <em>"We've left the stage where businesses in the search marketing space can afford to get by with whatever service is available. There's a gap in the industry where most search providers are not stepping up to provide robust enterprise-class services."</em> </p> </blockquote> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>A basic free level aimed at small advertising agencies and technology companies  gives participants technical support on top of the core API access, while an advanced level aimed at faster-growing outfits gives additional account management features and service level commitments. </Paragraph> <Paragraph>An elite level for large organisations adds a regular business review with <Link URL="http://www.yahoo.com" Window="New">Yahoo!</Link>, allows joint marketing coordination and gives access to the product roadmap.</Paragraph> <Paragraph>For example, Marchex, a Seattle-based search marketing buyer, <Link URL="http://www.nwinnovation.com/marchex_taps_yahoo's_panama/s-0009401.html" Window="New">said</Link> it would unlock geo-targeting features in Panama to provide more specific campaigns to its clients.</Paragraph> <Block> <Paragraph> <Quote>"We're trying to take the program and industry to a new level by providing these commercial value-added services by opening up access more broadly,"</Quote> said Yahoo! sales technology MD Dan Boberg.</Paragraph> <Paragraph> <Quote>"We've left the stage where businesses in the search marketing space can afford to get by with whatever service is available. There's a gap in the industry where most search providers are not stepping up to provide robust enterprise-class services."</Quote> </Paragraph> </Block> </FormattedContent> 2007-06-05T08:49:00+01:00 0 1 econsultancy_xml <p> <strong>Yahoo! has <a href="http://sev.prnewswire.com/computer-electronics/20070604/AQM13304062007-1.html">released</a> a set of application programming interfaces (<a href="http://searchmarketing.yahoo.com/api/">APIs</a>) that allow advertisers to tailor their experience with the company's search marketing platform.</strong> </p> <p>Three levels of tweaking capability are available to developers, each of which allows for customisation of the out-of-the-box new Panama engine, which was <a href="/blog/1261-yahoo-readies-panama-for-uk-launch">released in the UK last week</a>.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Yahoo! has <Link URL="http://sev.prnewswire.com/computer-electronics/20070604/AQM13304062007-1.html" Window="New">released</Link> a set of application programming interfaces (<Link URL="http://searchmarketing.yahoo.com/api/" Window="New">APIs</Link>) that allow advertisers to tailor their experience with the company's search marketing platform.</Emphasis> </Paragraph> <Paragraph>Three levels of tweaking capability are available to developers, each of which allows for customisation of the out-of-the-box new Panama engine, which was <Link URL="/blog/1261-yahoo-readies-panama-for-uk-launch" Window="New">released in the UK last week</Link>.</Paragraph> </FormattedContent> false 1303 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363485 Yahoo! unveils Panama APIs false 2007-06-05T09:04:00+01:00 yahoo-unveils-panama-apis 2009-04-28T22:50:51+01:00 2009-10-13T09:06:28+01:00 210