42244 1 3 econsultancy_xml <p> <strong> <em>We caught up with Gary Goodman, Pricerunner's marketing director, to ask him about the link-up:</em> </strong> </p> <p> <strong>Can you tell me about the deal with Vodafone?</strong> </p> <p>Vodafone is relaunching its 3G service this week, focusing more on content to get mobile users onto the internet. The company's working with six key partners for this relaunch - eBay, YouTube, Microsoft Hotmail, MySpace, Google and Pricerunner. </p> <p>We started our mobile application <a href="/blog/828-pricerunner-launches-mobile-service">in partnership with mobile software provider Picsel</a> and have produced a WAP site to backfill for users without compatible phones. </p> <p>Our mobile service gives users the chance to access Pricerunner on the move, so they can compare prices while out shopping or while in store. </p> <p> <strong>Why have you chosen to deal with Vodafone on an exclusive basis?</strong> <br /> <br />The deal enables us to target a wide audience – Vodafone has 13m/14m mobile customers. In addition, Vodafone will be promoting Pricerunner through its site and the marketing for the relaunch.  </p> <p> <strong>Do you see mobile internet use taking off?</strong> <br /> <br />There have been barriers to customers using mobile internet – until recently, the prices have been confusing. With the introduction of simpler tariffs for mobile internet use, this makes it easier for consumers to understand. </p> <p>I see a change happening in mobile internet use over the next six months, as mobile operators are focusing more on content to get consumers accessing the internet via their mobiles. </p> <p> <strong>How does the mobile service differ from the internet version of Pricerunner?</strong> </p> <p>We had to find a way of producing a version of the site on a small screen, that is still usable, so we have simplified the navigation and the user interface. </p> <p> <strong>Further reading:</strong> <br /> <a href="/blog/1204-mobile-internet-use-rises">Mobile internet use rises</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis> <Quote>We caught up with Gary Goodman, Pricerunner's marketing director, to ask him about the link-up:</Quote> </Emphasis> </Paragraph> <Paragraph> <Emphasis>Can you tell me about the deal with Vodafone?</Emphasis> </Paragraph> <Paragraph>Vodafone is relaunching its 3G service this week, focusing more on content to get mobile users onto the internet. The company's working with six key partners for this relaunch - eBay, YouTube, Microsoft Hotmail, MySpace, Google and Pricerunner. </Paragraph> <Paragraph>We started our mobile application <Link URL="/blog/828-pricerunner-launches-mobile-service" Window="New">in partnership with mobile software provider Picsel</Link> and have produced a WAP site to backfill for users without compatible phones. </Paragraph> <Paragraph>Our mobile service gives users the chance to access Pricerunner on the move, so they can compare prices while out shopping or while in store. </Paragraph> <Paragraph> <Emphasis>Why have you chosen to deal with Vodafone on an exclusive basis?</Emphasis> <LineBreak /> <LineBreak />The deal enables us to target a wide audience – Vodafone has 13m/14m mobile customers. In addition, Vodafone will be promoting Pricerunner through its site and the marketing for the relaunch.  </Paragraph> <Paragraph> <Emphasis>Do you see mobile internet use taking off?</Emphasis> <LineBreak /> <LineBreak />There have been barriers to customers using mobile internet – until recently, the prices have been confusing. With the introduction of simpler tariffs for mobile internet use, this makes it easier for consumers to understand. </Paragraph> <Paragraph>I see a change happening in mobile internet use over the next six months, as mobile operators are focusing more on content to get consumers accessing the internet via their mobiles. </Paragraph> <Paragraph> <Emphasis>How does the mobile service differ from the internet version of Pricerunner?</Emphasis> </Paragraph> <Paragraph>We had to find a way of producing a version of the site on a small screen, that is still usable, so we have simplified the navigation and the user interface. </Paragraph> <Paragraph> <Emphasis>Further reading:</Emphasis> <LineBreak /> <Link URL="/blog/1204-mobile-internet-use-rises" Window="New">Mobile internet use rises</Link> </Paragraph> </FormattedContent> 2007-06-06T11:39:00+01:00 0 1 econsultancy_xml <p> <strong>Price comparison website Pricerunner has struck a deal with Vodafone to offer a mobile version of its website for the mobile operator's customers.</strong> </p> <p>Vodafone <a href="http://online.vodafone.co.uk/dispatch/Portal/appmanager/vodafone/wrp?_nfpb=true&amp;_pageLabel=templateCClamp&amp;pageID=MI_0008">today relaunched its mobile portal</a>, announcing partnerships with <a href="http://www.pricerunner.co.uk/">Pricerunner</a> and other major internet brands.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Price comparison website Pricerunner has struck a deal with Vodafone to offer a mobile version of its website for the mobile operator's customers.</Emphasis> </Paragraph> <Paragraph>Vodafone <Link URL="http://online.vodafone.co.uk/dispatch/Portal/appmanager/vodafone/wrp?_nfpb=true&amp;_pageLabel=templateCClamp&amp;pageID=MI_0008" Window="New">today relaunched its mobile portal</Link>, announcing partnerships with <Link URL="http://www.pricerunner.co.uk/" Window="New">Pricerunner</Link> and other major internet brands.</Paragraph> </FormattedContent> false 1310 363496 Pricerunner partners with Vodafone for mobile site false 2007-06-06T14:45:00+01:00 pricerunner-partners-with-vodafone-for-mobile-site 2009-04-28T22:50:58+01:00 2009-04-28T22:50:59+01:00 452