6683 0 3 econsultancy_xml <p>When asked what caused website launches to be delayed, 55% cited <em>‘content not ready’</em> or <em>‘content not suited to web pages’</em> as key reasons. </p> <p>Delays ranged from one to three months, with associated costs of between £25,000 and £100,000.</p> <p>“<em>Agencies and their clients must put content at the centre of their web strategies</em>,” said Barry Monk, director of <a href="http://www.next-communications.com">Next Communications</a>, the digital marketing content company that conducted the survey. </p> <p>“<em>What comes over loud and clear is that the focus is primarily on the ‘look and feel’ of a website and how it is tuned for SEO. However, a website is a primary marketing medium and content must be its foundation. It therefore needs to be written in a concise and compelling way to maximise the brand and marketing messages – and it must be ready to meet website launch deadlines</em>.”</p> <p>Websites typically range from 50 to 100 pages plus attached Word, PDF and other documents, requiring content of between 25,000 and 100,000 words. </p> <p>“<em>It’s easy to underestimate the enormity of the content task for a new website and assume it can simply be ported over from an old site</em>," said Monk. </p> <p>"<em>A new online project demands fresh content and agencies and their clients must ensure they have the writing skills, experience and resources available if they want to launch on time</em>.”</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>When asked what caused website launches to be delayed, 55% cited <Quote>‘content not ready’</Quote> or <Quote>‘content not suited to web pages’</Quote> as key reasons. </Paragraph> <Paragraph>Delays ranged from one to three months, with associated costs of between £25,000 and £100,000.</Paragraph> <Paragraph>“<Quote>Agencies and their clients must put content at the centre of their web strategies</Quote>,” said Barry Monk, director of <Link URL="http://www.next-communications.com" Window="New">Next Communications</Link>, the digital marketing content company that conducted the survey. </Paragraph> <Paragraph>“<Quote>What comes over loud and clear is that the focus is primarily on the ‘look and feel’ of a website and how it is tuned for SEO. However, a website is a primary marketing medium and content must be its foundation. It therefore needs to be written in a concise and compelling way to maximise the brand and marketing messages – and it must be ready to meet website launch deadlines</Quote>.”</Paragraph> <Paragraph>Websites typically range from 50 to 100 pages plus attached Word, PDF and other documents, requiring content of between 25,000 and 100,000 words. </Paragraph> <Paragraph>“<Quote>It’s easy to underestimate the enormity of the content task for a new website and assume it can simply be ported over from an old site</Quote>," said Monk. </Paragraph> <Paragraph>"<Quote>A new online project demands fresh content and agencies and their clients must ensure they have the writing skills, experience and resources available if they want to launch on time</Quote>.”</Paragraph> </FormattedContent> 2006-08-03T12:29:00+01:00 0 1 econsultancy_xml <p> <strong>A survey of digital agencies reveals that website launches are delayed by as much as three months because content isn’t ready or suitable.</strong> </p> <p>Priorities cited for website projects were design (75%), development (55%) and search engine optimisation (65%), with only 10% of agencies questioned saying website content was top of their agenda.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>A survey of digital agencies reveals that website launches are delayed by as much as three months because content isn’t ready or suitable.</Emphasis> </Paragraph> <Paragraph>Priorities cited for website projects were design (75%), development (55%) and search engine optimisation (65%), with only 10% of agencies questioned saying website content was top of their agenda.</Paragraph> </FormattedContent> false 132 361476 Web launch delays blamed on lack of content false 2006-08-03T14:45:00+01:00 web-launch-delays-blamed-on-lack-of-content 2009-04-28T22:31:32+01:00 2009-04-28T22:31:33+01:00 510