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  &lt;p&gt;The first part of the service to be unveiled is the soaps section, where users can catch up with previous episodes of Emmerdale and Coronation Street, and watch simulcasts online. &lt;/p&gt;
  &lt;p&gt;ITV's online programming will be rolled out in stages, with broadband games, drama, lifestyle, sport, entertainment and news all to come. A new range of programmes will be added to the site every Tuesday. &lt;/p&gt;
  &lt;p&gt;ITV will also offer online simulcasts of ITV1, ITV2 and ITV3, though much ITV4 programming will be unavailable due to rights issues. &lt;/p&gt;
  &lt;p&gt;We looked at &lt;a href="/blog/1124-itv-offers-streaming-football-coverage"&gt;ITV's live streaming of Champions' League football&lt;/a&gt;, and the soap catch-up service is&#160;similar - pretty good until you select the full screen mode, when the quality deteriorates. &lt;/p&gt;
  &lt;p&gt;The &lt;a href="/blog/672-itv-launches-broadband-tv-assault"&gt;&#163;20m ITV&#160;website makeover&lt;/a&gt; will be completed by July 31, when ITV will close its old website and relaunch with a new site. &lt;/p&gt;
  &lt;p&gt;In &lt;a href="http://media.guardian.co.uk/broadcast/story/0,,2097941,00.html"&gt;The Guardian&lt;/a&gt;, one media buying agency said that ITV was charging more for its in-video advertising than competitors BSkyB and Channel 4, while another questioned whether ITV's demographic would appeal to advertisers. &lt;/p&gt;
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  &lt;Paragraph&gt;The first part of the service to be unveiled is the soaps section, where users can catch up with previous episodes of Emmerdale and Coronation Street, and watch simulcasts online. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;ITV's online programming will be rolled out in stages, with broadband games, drama, lifestyle, sport, entertainment and news all to come. A new range of programmes will be added to the site every Tuesday. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;ITV will also offer online simulcasts of ITV1, ITV2 and ITV3, though much ITV4 programming will be unavailable due to rights issues. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;We looked at &lt;Link URL="/blog/1124-itv-offers-streaming-football-coverage" Window="New"&gt;ITV's live streaming of Champions' League football&lt;/Link&gt;, and the soap catch-up service is&#160;similar - pretty good until you select the full screen mode, when the quality deteriorates. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The &lt;Link URL="/blog/672-itv-launches-broadband-tv-assault" Window="New"&gt;&#163;20m ITV&#160;website makeover&lt;/Link&gt; will be completed by July 31, when ITV will close its old website and relaunch with a new site. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;In &lt;Link URL="http://media.guardian.co.uk/broadcast/story/0,,2097941,00.html" Window="New"&gt;The Guardian&lt;/Link&gt;, one media buying agency said that ITV was charging more for its in-video advertising than competitors BSkyB and Channel 4, while another questioned whether ITV's demographic would appeal to advertisers. &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-06-12T12:07:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;ITV is currently in&#160;the middle of a revamp of its online offering, and has today launched the first part of its on-demand 30-day TV catch-up service. &lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;
    &lt;a href="http://preview.itv.com/Soaps/coronationstreet/catchup/default.html"&gt;
      &lt;img alt="itv.com" src="http://farm2.static.flickr.com/1226/542287321_c5c6448364_o.jpg" /&gt;
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    &lt;Emphasis&gt;ITV is currently in&#160;the middle of a revamp of its online offering, and has today launched the first part of its on-demand 30-day TV catch-up service. &lt;/Emphasis&gt;
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  <published-at type="datetime">2007-06-12T13:38:00+01:00</published-at>
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