42244 0 3 econsultancy_xml <p>Widget penetration was highest in North America, where 40.3% of users visited a site with a widget, followed by Europe on 24.3% and Latin America on 17.5%.</p> <p>The group also found photo-related widgets to be the most popular - <a href="http://www.slide.com/">Slide</a> and <a href="http://www.rockyou.com/">RockYou</a> were first and second with 13.8% and 9.7% of the widget audience respectively.</p> <p>Social networks, including <a href="/blog/664-bebo-adds-widgets">Bebo</a> and, more recently, <a href="/blog/1256-facebook-welcomes-third-party-developers">Facebook</a> have opened up their sites to widget developers, and comScore’s new metrix seems to underline their growing usage and a greater need for measurement tools.</p> <p>The figures are from April this year, so will not have been influenced by Facebook’s new widget programme. Figures show RockYou and Slide are among the <a href="/blog/1266-top-ten-facebook-widgets">most popular on the social networking site</a>, however.</p> <p>comScore said Facebook’s move would <em>"likely have a significant impact in shaping the widget landscape over the coming months".</em></p> <p> <strong>Further reading:</strong> <br /> <a href="/blog/687-q-a-snipperoo-s-ivan-pope-on-brand-widgets">Q&amp;A: Snipperoo’s Ivan Pope on brand widgets</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Widget penetration was highest in North America, where 40.3% of users visited a site with a widget, followed by Europe on 24.3% and Latin America on 17.5%.</Paragraph> <Paragraph>The group also found photo-related widgets to be the most popular - <Link URL="http://www.slide.com/" Window="New">Slide</Link> and <Link URL="http://www.rockyou.com/" Window="New">RockYou</Link> were first and second with 13.8% and 9.7% of the widget audience respectively.</Paragraph> <Paragraph>Social networks, including <Link URL="/blog/664-bebo-adds-widgets" Window="New">Bebo</Link> and, more recently, <Link URL="/blog/1256-facebook-welcomes-third-party-developers" Window="New">Facebook</Link> have opened up their sites to widget developers, and comScore’s new metrix seems to underline their growing usage and a greater need for measurement tools.</Paragraph> <Paragraph>The figures are from April this year, so will not have been influenced by Facebook’s new widget programme. Figures show RockYou and Slide are among the <Link URL="/blog/1266-top-ten-facebook-widgets" Window="New">most popular on the social networking site</Link>, however.</Paragraph> <Paragraph>comScore said Facebook’s move would <Quote>"likely have a significant impact in shaping the widget landscape over the coming months".</Quote></Paragraph> <Paragraph> <Emphasis>Further reading:</Emphasis> <LineBreak /> <Link URL="/blog/687-q-a-snipperoo-s-ivan-pope-on-brand-widgets" Window="New">Q&amp;A: Snipperoo’s Ivan Pope on brand widgets</Link> </Paragraph> </FormattedContent> 2007-06-14T08:36:00+01:00 0 1 econsultancy_xml <p> <strong>Just over a fifth of global internet users are now using widgets, but Europe is lagging behind North America in their adoption, according to new figures.</strong> </p> <p>Web measurement firm comScore’s new ‘<a href="http://www.comscore.com/press/release.asp?press=1471">Widget Metrix</a>’ reveals that 21% of internet users viewed one in April. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Just over a fifth of global internet users are now using widgets, but Europe is lagging behind North America in their adoption, according to new figures.</Emphasis> </Paragraph> <Paragraph>Web measurement firm comScore’s new ‘<Link URL="http://www.comscore.com/press/release.asp?press=1471" Window="New">Widget Metrix</Link>’ reveals that 21% of internet users viewed one in April. </Paragraph> </FormattedContent> false 1346 <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> 363560 Widget use growing, says comScore false 2007-06-14T11:00:00+01:00 widget-use-growing-says-comscore 2009-04-30T02:14:36+01:00 2009-10-13T09:07:42+01:00 585