7526 0 3 econsultancy_xml <p>Local media groups have conventionally been regarded among the most threatened by the rise of powerful national and international online properties.</p> <p>But 25% of the surveyed sites <a href="http://www.marketingcharts.com/television/local-online-advertising-to-grow-316-in-07-561/">said</a> they would clock up revenue of over $1m this year, 6.6% of them over $10m, helping grow the online local ads market some 31.6%.</p> <p>That is faster growth than national US online advertising, which will grow 20.7% to $22.1bn.</p> <p>What's more, proprietors will hire more dedicated local web ad sales staff. The report says: </p> <blockquote> <p> <em>"The number of locally based online-only salespeople grew 26%in 2006. </em> <em>Budgeted figures for 2007 anticipate an additional 35% increase in hiring this year."</em> </p> </blockquote> <p>Newspapers' online ad revenue is expected to remain the biggest area, worth a forecast $3.2 bn.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Local media groups have conventionally been regarded among the most threatened by the rise of powerful national and international online properties.</Paragraph> <Paragraph>But 25% of the surveyed sites <Link URL="http://www.marketingcharts.com/television/local-online-advertising-to-grow-316-in-07-561/" Window="New">said</Link> they would clock up revenue of over $1m this year, 6.6% of them over $10m, helping grow the online local ads market some 31.6%.</Paragraph> <Paragraph>That is faster growth than national US online advertising, which will grow 20.7% to $22.1bn.</Paragraph> <Paragraph>What's more, proprietors will hire more dedicated local web ad sales staff. The report says: </Paragraph> <Block> <Paragraph> <Quote>"The number of locally based online-only salespeople grew 26%in 2006. </Quote> <Quote>Budgeted figures for 2007 anticipate an additional 35% increase in hiring this year."</Quote> </Paragraph> </Block> <Paragraph>Newspapers' online ad revenue is expected to remain the biggest area, worth a forecast $3.2 bn.</Paragraph> </FormattedContent> 2007-06-14T09:26:00+01:00 0 1 econsultancy_xml <p> <strong>Local online advertising in the US is set to increase by almost a third on last year, according to a new report.</strong> </p> <p>Borrell Associates' <a href="http://www.borrellassociates.com/reportDetails.aspx?prodID=76">What Local Media Web Sites Earn: 2007 Survey</a>, which polled over 2,800 local media sites, showed the market is forecast to reach $7.5bn this year.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Local online advertising in the US is set to increase by almost a third on last year, according to a new report.</Emphasis> </Paragraph> <Paragraph>Borrell Associates' <Link URL="http://www.borrellassociates.com/reportDetails.aspx?prodID=76" Window="New">What Local Media Web Sites Earn: 2007 Survey</Link>, which polled over 2,800 local media sites, showed the market is forecast to reach $7.5bn this year.</Paragraph> </FormattedContent> false 1348 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363562 US media to benefit from online local ad growth false 2007-06-14T09:52:00+01:00 us-media-to-benefit-from-online-local-ad-growth 2009-04-29T20:00:00+01:00 2009-10-13T09:07:40+01:00 167