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econsultancy_xml

The month-long festival is being <a href="http://www.sho.com/site/lword/second_life.do">staged by The L Word</a>, a lesbian TV drama set in Hollywood that also airs on LivingTV in the UK. The mint maker's branding will be associated with a <a href="http://www.flickr.com/photo_zoom.gne?id=523605721&size=o">variety</a> of events and games inside the 3D environment, including a carnival, a date auction, a gay prom and parades. Other features of the promotion include virtual kissing booths, treasure hunts, a video screen showing real-life gay pride parades and a contest to create the best parade float, with the winner earning 100 Linden dollars. The craze for Second Life marketing opportunities shows little sign of abating, with US broadband provider Comcast <a href="http://www.google.co.uk/url?sa=t&ct=res&cd=3&url=http%3A%2F%2Fbiz.gamedaily.com%2Findustry%2Fnews%2F%3Fid%3D16508&ei=cVhyRu_1MoiGQKOe_aoI&usg=AFQjCNHWQtN7STPETUiIPfqGxvhXDYwtKw&sig2=CwFBikR1T6L9dxeN9BAGgw">announcing</a> it had created an island, <a href="http://slurl.com/secondlife/Comcast/17/231/23/">Comcastic Island</a>, in the virtual world on which it has placed a theme park. But Altoids' effort mimics real-world event sponsorships and sees the brand used all around the festival's digital space. It is using Flickr to post <a href="http://www.flickr.com/photos/altoidian/">a gallery of photos</a> from the festival. <img alt="" src="http://us.i1.yimg.com/us.yimg.com/i/mntl/ww/07q2/avatars_module.gif" /> It comes as Flickr parent Yahoo! also seeks to associate itself with LGBT events. The <a href="http://events.yahoo.com/pride07/">portal giant's new gay section</a> pushes links to gay-related questions at Yahoo! Answers, pride events listed at Yahoo!'s Upcoming calendar site, dates at Yahoo! Personals and a community at MyBlogLog. Yahoo! has also made available <a href="http://avatars.yahoo.com/index.html?show=cat&sct=130&cat=233">a range of clothes</a> members can use to dress their site avatar, which is used at network destinations like Yahoo! Answers. <a href="http://www.pridelondon.org">Pride London</a> is held on June 30.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The month-long festival is being <Link URL="http://www.sho.com/site/lword/second_life.do" Window="New">staged by The L Word</Link>, a lesbian TV drama set in Hollywood that also airs on LivingTV in the UK.</Paragraph> <Paragraph>The mint maker's branding will be associated with a <Link URL="http://www.flickr.com/photo_zoom.gne?id=523605721&size=o" Window="New">variety</Link> of events and games inside the 3D environment, including a carnival, a date auction, a gay prom and parades.</Paragraph> <Paragraph>Other features of the promotion include virtual kissing booths, treasure hunts, a video screen showing real-life gay pride parades and a contest to create the best parade float, with the winner earning 100 Linden dollars.</Paragraph> <Paragraph>The craze for Second Life marketing opportunities shows little sign of abating, with US broadband provider Comcast <Link URL="http://www.google.co.uk/url?sa=t&ct=res&cd=3&url=http%3A%2F%2Fbiz.gamedaily.com%2Findustry%2Fnews%2F%3Fid%3D16508&ei=cVhyRu_1MoiGQKOe_aoI&usg=AFQjCNHWQtN7STPETUiIPfqGxvhXDYwtKw&sig2=CwFBikR1T6L9dxeN9BAGgw" Window="New">announcing</Link> it had created an island, <Link URL="http://slurl.com/secondlife/Comcast/17/231/23/" Window="New">Comcastic Island</Link>, in the virtual world on which it has placed a theme park.</Paragraph> <Paragraph>But Altoids' effort mimics real-world event sponsorships and sees the brand used all around the festival's digital space. It is using Flickr to post <Link URL="http://www.flickr.com/photos/altoidian/" Window="New">a gallery of photos</Link> from the festival.<LineBreak /><LineBreak /><Image Source="http://us.i1.yimg.com/us.yimg.com/i/mntl/ww/07q2/avatars_module.gif"></Image><LineBreak /><LineBreak />It comes as Flickr parent Yahoo! also seeks to associate itself with LGBT events. The <Link URL="http://events.yahoo.com/pride07/" Window="New">portal giant's new gay section</Link> pushes links to gay-related questions at Yahoo! Answers, pride events listed at Yahoo!'s Upcoming calendar site, dates at Yahoo! Personals and a community at MyBlogLog.</Paragraph> <Paragraph>Yahoo! has also made available <Link URL="http://avatars.yahoo.com/index.html?show=cat&sct=130&cat=233" Window="New">a range of clothes</Link> members can use to dress their site avatar, which is used at network destinations like Yahoo! Answers.<LineBreak /><LineBreak /><Link URL="http://www.pridelondon.org" Window="New">Pride London</Link> is held on June 30.</Paragraph> </FormattedContent>

2007-06-15T10:34:00+01:00

econsultancy_xml

Altoids, the mint, is embarking on a Second Life branding campaign with a difference - it is sponsoring Gay Pride Month inside the virtual world. <img alt="" src="http://img509.imageshack.us/img509/9493/snipshote41bq69u1ujopu4.jpg" />

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>Altoids, the mint, is embarking on a Second Life branding campaign with a difference - it is sponsoring Gay Pride Month inside the virtual world.</Emphasis> <LineBreak /> <LineBreak /> <Paragraph Align="Center"> <Image Source="http://img509.imageshack.us/img509/9493/snipshote41bq69u1ujopu4.jpg"> </Image> </Paragraph> <LineBreak /> <LineBreak /> <LineBreak /> </FormattedContent>

false 1358

Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

363575

Altoids, Yahoo! go gay for virtual branding false

2007-06-15T13:00:00+01:00

altoids-yahoo-go-gay-for-virtual-branding

2009-04-29T19:44:51+01:00

2009-10-13T09:07:55+01:00

384