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econsultancy_xml

When a passer-by sends a message to the code after seeing the message on a wearer's chest, a text alert service responds with further information. Shirts can be designed at the reactee.com website, which allows customers to pick colours, slogans and trigger keywords. Tom Martin, a marketer with Louisiana-based Zehnder Communications, used the service to promote a New Orleans community campaign, TypeNO+. <blockquote> "We were talking about ways to both promote the site and create a bit of consumer-generated content and I stumbled across this cool T-shirt idea," Martin <a href="http://www.z-comm.com/home/">wrote</a>. "Go <a href="http://reactee.com/117.html">buy the shirt</a> and wear it around town." </blockquote> Shel Holtz of marketing firm Crayon used a Reactee to <a href="http://blog.holtz.com/index.php/weblog/mobile_messages_on_a_shirt/">promote his social media podcast</a> to conference delegates. The service has been developed by <a href="http://www.textmarks.com">TextMarks</a>, which lets customers package content as mobile text alerts.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>When a passer-by sends a message to the code after seeing the message on a wearer's chest, a text alert service responds with further information.</Paragraph> <Paragraph>Shirts can be designed at the reactee.com website, which allows customers to pick colours, slogans and trigger keywords.</Paragraph> <Paragraph>Tom Martin, a marketer with Louisiana-based Zehnder Communications, used the service to promote a New Orleans community campaign, TypeNO+.</Paragraph> <Block> <Paragraph> <Quote>"We were talking about ways to both promote the site and create a bit of consumer-generated content and I stumbled across this cool T-shirt idea," </Quote>Martin <Link URL="http://www.z-comm.com/home/" Window="New">wrote</Link>. <Quote>"Go </Quote><Link URL="http://reactee.com/117.html" Window="New">buy the shirt</Link><Quote> and wear it around town."</Quote></Paragraph> </Block> <Paragraph>Shel Holtz of marketing firm Crayon used a Reactee to <Link URL="http://blog.holtz.com/index.php/weblog/mobile_messages_on_a_shirt/" Window="New">promote his social media podcast</Link> to conference delegates.</Paragraph> <Paragraph>The service has been developed by <Link URL="http://www.textmarks.com" Window="New">TextMarks</Link>, which lets customers package content as mobile text alerts.</Paragraph> </FormattedContent>

2007-06-18T09:34:00+01:00

econsultancy_xml

A new T-shirt innovation that spreads messages via mobile SMS is piquing the interest of many marketers. <a href="http://www.reactee.com">Reactee</a> is a T-shirt on which companies and organisations can print a message including a unique text code.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>A new T-shirt innovation that spreads messages via mobile SMS is piquing the interest of many marketers.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.reactee.com" Window="New">Reactee</Link> is a T-shirt on which companies and organisations can print a message including a unique text code.</Paragraph> </FormattedContent>

false 1363

Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Txt msg T-shirt alerts marketers false

2007-06-18T11:00:00+01:00

txt-msg-t-shirt-alerts-marketers

2009-04-30T00:25:31+01:00

2009-10-13T09:08:03+01:00

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